No / The aim of ACR 2005 has been articulated by the organisers as the promotion and dissemination of consumer research `for¿ consumers. This call asks for transformative consumer research raising the issue that `Historically, the organization¿s research has been impelled by the theoretical and substantive interests of academics¿. It is on this point that this paper acts to transform arguing that a transformative ethic should be enacted though consumer research praxis. To achieve this it presents worked examples of the practice of reflexivity in consumer research developing a taxonomy of `possible reflexivities¿, and discusses their possibilities for transformation of the consumer research process.
| Identifer | oai:union.ndltd.org:BRADFORD/oai:bradscholars.brad.ac.uk:10454/4159 |
| Date | January 2006 |
| Creators | Bettany, Shona M.M., Woodruffe-Burton, H. |
| Source Sets | Bradford Scholars |
| Language | English |
| Detected Language | English |
| Type | Other, No full-text in the repository |
| Relation | http://www.acrwebsite.org/volumes/v33/v33_10370.pdf |
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