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Attitudes Toward Shopping for Apparel and Apparel Shopping Behavior of a Selected Group of Working Women

The purposes of this study were to investigate attitudes toward apparel shopping and apparel shopping behavior of a selected group of working women in the Dallas, Texas, area. The study also examined relationships of occupation, education, age and marital status to apparel shopping attitudes and behavior. The study concluded that working women enjoy shopping for apparel but do encounter certain frustrations. Working women shop for apparel every few weeks or more and most often purchase apparel in department stores. The majority use charge accounts and often purchase apparel at reduced prices. Chi square analysis revealed few significant relationships between attitudes toward apparel shopping and apparel shopping behavior and the demographic variables of occupation, education, age and marital status.

Identiferoai:union.ndltd.org:unt.edu/info:ark/67531/metadc663482
Date12 1900
CreatorsKesten, Marsha M. (Marsha Mildred)
ContributorsJernigan, Marian H., Thomas, L. Fred (Lawrence Fred)
PublisherNorth Texas State University
Source SetsUniversity of North Texas
LanguageEnglish
Detected LanguageEnglish
TypeThesis or Dissertation
Formatvi, 63 leaves, Text
CoverageUnited States - Texas - Dallas County - Dallas
RightsPublic, Kesten, Marsha M. (Marsha Mildred), Copyright, Copyright is held by the author, unless otherwise noted. All rights

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