Thesis (M.A.)--Ohio State University, 1988. / Advisor: Alan O'Connor, Dept. of Communication. Includes bibliographical references (leaves 157-165). Available online via OhioLINK's ETD Center.

Thesis (M.S.)--Virginia Polytechnic Institute and State University. / Vita. Abstract. Includes bibliographical references (leaves 107-112). Also available via the Internet.

Thesis (M.A. in apparel, merchandising, and textiles)--Washington State University, May 2006. / Includes bibliographical references (p. 47-50).

by Iu Ho Tsz Carmen & Tam Suk Yan Tammy. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1999. / Includes bibliographical references (leaves 124-132). / abstract --- p.ii / TABLE OF CONTENTS --- p.iii / LIST OF TABLES --- p.v / ACKNOWLEDGEMENTS --- p.viii / CHAPTER / Chapter I. --- Introduction --- p.1 / Chapter II. --- Literature Review --- p.5 / Chapter III. --- Background --- p.11 / Chapter IV. --- Hypotheses --- p.18 / Chapter V. --- Methodology --- p.25 / Content Analysis --- p.26 / Information Content --- p.26 / Emotional Appeal --- p.26 / Sex Appeal --- p.27 / Selection of Magazines --- p.28 / Selection of Advertisements --- p.29 / Evaluation of Advertisements --- p.29 / Survey --- p.30 / Chapter VI. --- Results --- p.32 / Content Analysis --- p.32 / General Magazine Profile --- p.32 / General Presentation of Advertisements --- p.33 / Proportion of Advertising Product Category in Women's Magazines --- p.33 / Color and Size --- p.34 / lmage Model --- p.35 / Contact Methods --- p.36 / Information Content --- p.37 / Emotional Appeal --- p.42 / Use of Sex Appeal --- p.44 / Survey --- p.46 / Reading Habit --- p.46 / Advertising Effectiveness --- p.49 / Information Content --- p.49 / Emotional Appeal --- p.52 / Perception Towards Sex Appeal --- p.56 / Definition of Sex Appeal --- p.56 / Impression on Sex Appeal --- p.58 / Comparison of Feelings --- p.59 / Chapter VII. --- Discussions And Implications --- p.61 / General --- p.61 / Advertisers' Selection of Magazines --- p.61 / Necessities of Contact Modes --- p.62 / Information Content --- p.63 / Text Level vs. Information Level --- p.66 / Usefulness vs. Attractiveness of Advertisements --- p.66 / Emotional Appeal --- p.66 / Sex Appeal --- p.67 / Women's Perceptions of Sex Appealin Print Advertisements --- p.67 / Appropriateness/Acceptance Level of the Use of Sex Appeal --- p.68 / Acceptance Level of Sex Appeal vs. Age --- p.69 / Sex Appeal vs. Nudity --- p.69 / Limitations --- p.70 / APPENDIX --- p.72 / bibliography --- p.124

Thesis (M.S.)--Auburn University, 2007. / Abstract. Vita. Includes bibliographic references (ℓ. 75-79)

Thesis (M.S.)--Eastern Illinois University, 2004. / Includes bibliographical references (leaves 33-34).

Lam Wang. / Thesis (M.Phil.)--Chinese University of Hong Kong, 2004. / Includes bibliographical references (leaves 119-126). / Abstracts in English and Chinese. / ABSTRACT (ENGLISH) --- p.i / ABSTRACT (CHINESE) --- p.iv / TABLE OF CONTENTS --- p.v / LIST OF TABLES --- p.vii / LIST OF FIGURES --- p.ix / Chapter CHAPTER ONE --- INTRODUCTION --- p.1 / Chapter 1.1 --- Background --- p.1 / Chapter 1.2 --- Research Objectives --- p.4 / Chapter 1.3 --- Significant --- p.5 / Chapter 1.4 --- Outline --- p.6 / Chapter CHAPTER TWO --- BACKGROUND AND LITERATURE REVIEW --- p.8 / Chapter 2.1 --- Literature from Psychology --- p.8 / Chapter 2.1.1 --- The conceptual issues of feminism --- p.8 / Chapter 2.1.2 --- The measurement issues of feminism --- p.10 / Chapter 2.2 --- Literature from Marketing --- p.15 / Chapter 2.3 --- The Changing Roles of Women in China --- p.19 / Chapter CHAPTER THREE --- CONCEPTUALIZING FEMALE ROLE ORIENTATTION --- p.23 / Chapter 3.1 --- Defining Female Role Orientation --- p.23 / Chapter 3.2 --- The Components of the Female Role Orientation --- p.24 / Chapter 3.2.1 --- Wifehood orientation --- p.26 / Chapter 3.2.2 --- Motherhood orientation --- p.27 / Chapter 3.2.3 --- Career orientation --- p.28 / Chapter 3.2.4 --- Society orientation --- p.29 / Chapter 3.2.5 --- Appearance orientation --- p.29 / Chapter 3.2.6 --- Love orientation --- p.31 / Chapter CHAPTER FOUR --- RESEARCH METHODOLOGY --- p.33 / Chapter 4.1 --- Overview --- p.33 / Chapter 4.2 --- Study 1: Item Generation and Refinement --- p.35 / Chapter 4.3 --- Study 2: Instrument Pretests --- p.36 / Chapter 4.3.1 --- Pretest 1: Item reduction and reliability testing --- p.36 / Chapter 4.3.2 --- Pretest 2: Further refinement for scale items --- p.37 / Chapter 4.4 --- Study 3: Reliability and Validity Assessment --- p.41 / Chapter 4.4.1 --- Sample and data collection --- p.41 / Chapter 4.4.2 --- Dimensionality assessment --- p.43 / Chapter 4.4.3 --- Item analysis and reliability assessment --- p.51 / Chapter 4.4.4 --- Validity assessment --- p.51 / Chapter 4.4.4.1 --- Convergent validity --- p.51 / Chapter 4.4.4.2 --- Discriminant validity --- p.55 / Chapter 4.4.4.3 --- Nomological validity --- p.57 / Chapter 4.5 --- Sutdy 4: Assessment of Scale Generalizability --- p.65 / Chapter 4.5.1 --- Sample and data collection --- p.65 / Chapter 4.5.2 --- Factor structure comparison --- p.70 / Chapter 4.5.3 --- Comparison of reliability and validity across samples --- p.77 / Chapter 4.5.3.1 --- Scale reliability --- p.77 / Chapter 4.5.3.2 --- Convergent validity --- p.78 / Chapter 4.5.3.3 --- Discriminant validity --- p.83 / Chapter 4.5.3.4 --- Nomological validity --- p.85 / Chapter 4.6 --- Additional Analysis --- p.91 / Chapter 4.6.1 --- Comparing Arnott's Feminism Scale with FRO in Four Cities of PRC --- p.91 / Chapter CHAPTER FIVE --- RESULT AND DISCUSSION --- p.104 / Chapter 5.1 --- Discussion of Findings --- p.104 / Chapter 5.2 --- Contributions --- p.106 / Chapter 5.3 --- Limitations and Directions for Future Research --- p.111 / APPENDICES / Chapter APPENDIX I. --- QUESTIONAIRE --- p.113 / Chapter APPENDIX II. --- FRO SCALE ITEMS (AFTER REFINEMENT) --- p.117 / Chapter APPENDIX III. --- CHINESE VERSION OF ARNOTT'S FEMINISM SCALE --- p.118 / REFERRENCES --- p.119

No description available.

Recent feminist theorists have suggested that the flaneur---a key trope of modernity---had a sister figure who, if not equally on par in importance, figured significantly within the changing modern landscape. The 'flaneuse' also gazed upon the spectacle of urban life, only she did so from the vantage point of the consumer dream-land that was the department store. But how useful is this trope of the flaneuse and what are its, or more specifically, her limitations, particularly within her popular construct as the consumer-observer? This paper explores the concept of the flaneuse, challenges her definition as consumer and questions the usefulness of this metaphor, particularly as it relates to the original construct of the flaneur. This paper is a review of the writing on the flaneuse as well as an exercise in deconstructing one of her likenesses. I argue that the consuming- flaneuse is at odds with the entire premise of flanerie . In the translation from flaneur to flaneuse, the physical similarities may have been accounted for but the ideology of flanerie---what makes the flaneur such a powerful metaphor---has been lost. I suggest, therefore, that a new image of modernity needs to be found for women, one that provides a more balanced perspective of women's experiences and that takes women out of the very limited arenas of consumption.

Thesis (M.A.)--University of Delaware, 2007. / Principal faculty advisor: Susan L. Miller, Dept. of Sociology & Criminal Justice. Includes bibliographical references.