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An Study on the Entry Mode of Taiwan¡¦s Automotive Manufacturers in China¡¦s Market by analyzing Cases of International Automobile Manufacturers

Through analysis of the impact of international automobile manufacturers to enter the China market factors, summarized in its mode of entering the Chinese market to explore the automotive industry in Taiwan to enter the Chinese market is likely to choose. The study found that lower costs and increase the diversity of products to major automobile manufacturers are two main factors, which entered the Chinese market, the time difference will lead to the same entry mode, but joint ventures and wholly-owned is still the main mode.

Identiferoai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0213109-124215
Date13 February 2009
CreatorsChen, Chieh-ying
ContributorsFahn, Jiin-ming, Chang, Hsien-chao, Weng, Jia-hsi
PublisherNSYSU
Source SetsNSYSU Electronic Thesis and Dissertation Archive
LanguageCholon
Detected LanguageEnglish
Typetext
Formatapplication/pdf
Sourcehttp://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0213109-124215
Rightsunrestricted, Copyright information available at source archive

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