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An explorative study to determine the effectiveness of Vodacom (Pty) Ltd. : Western Region’s advertising and promotional expenditure

Thesis (MBA (Business Management))--University of Stellenbosch, 2009.

Identiferoai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:sun/oai:scholar.sun.ac.za:10019.1/6433
Date12 1900
CreatorsMuller, Jacob-Frans du Plessis
ContributorsHerbst, F. J., University of Stellenbosch. Faculty of Economic and Management Sciences. Graduate School of Business.
PublisherStellenbosch : University of Stellenbosch
Source SetsSouth African National ETD Portal
Languageen_ZA
Detected LanguageEnglish
TypeThesis
RightsUniversity of Stellenbosch

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