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Market positioning survey for global managed data communication services.

by Ngau Chuk Leung Eric. / "Reports a survey carried out for BT (British Telecom) Hong Kong Limited"--Abstract. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1998. / Includes bibliographical references (leaves 55-56). / ABSTRACT --- p.4 / TABLE OF CONTENTS --- p.5 / INTRODUCTION --- p.6 / Background --- p.6 / Problems --- p.8 / Objectives --- p.10 / LITERATURE REVIEW --- p.11 / Brunswick's Lens Model --- p.11 / Perceptual Maps --- p.12 / Perceptual Map By Factor Analysis --- p.15 / Determining the Number of Factor Dimensions --- p.17 / Producing the Perceptual Map --- p.17 / METHODOLOGY --- p.19 / Research Design --- p.19 / Samples & Sampling Procedure --- p.20 / Data Collection Procedure --- p.23 / Operationalization --- p.24 / Data Analysis --- p.26 / RESULTS AND DISCUSSION --- p.28 / Mean Analysis --- p.28 / Factor Analysis --- p.29 / Perceptual Map --- p.32 / CONCLUSIONS & RECOMMENDATION --- p.35 / Discussion --- p.35 / Managerial Implications --- p.39 / Limitations and Future research direction --- p.41 / APPENDIX --- p.43 / Survey Questionnaire --- p.43 / BIBLIOGRAPHY --- p.55

Identiferoai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_322101
Date January 1998
ContributorsNgau, Chuk Leung Eric., Chinese University of Hong Kong Graduate School. Division of Business Administration.
Source SetsThe Chinese University of Hong Kong
LanguageEnglish
Detected LanguageEnglish
TypeText, bibliography
Formatprint, 56 leaves : ill. ; 30 cm.
RightsUse of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/)

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