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Internationalization and Innovation : The case of Haier

<p>In order to investigate Haier's successful internationalprocess in the international market and to find out how Haier be internationalized intoa large multinational enterprise with its value of innovation, which facilitates thegrowth of Haier Group, the main purpose of the research is to explore how innovationwithin the organization supports the internationalization process of Haier Group.</p>

Identiferoai:union.ndltd.org:UPSALLA/oai:DiVA.org:mdh-6460
Date January 2009
CreatorsSiwen, Shan, Wei, Gu
PublisherMälardalen University, School of Sustainable Development of Society and Technology, Mälardalen University, School of Sustainable Development of Society and Technology
Source SetsDiVA Archive at Upsalla University
LanguageEnglish
Detected LanguageEnglish
TypeStudent thesis, text
RelationMälardalen University Press Dissertations, 1651-4238

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