The troublesome Taiwan medical care system is at the brim of bankruptcy. The system was forced to control the growth of its pay to hospital, thus jeopardize the industry. Hospitals have to formulate strategies to respond to the environment changes, and to reshape themselves to be a ¡§future hospital¡¨. This dissertation is about the way for hospital management through diversification.
Hospitals which I interviewed have positive attitudes to diversification, they think that it provide synergic effect for their business. Among the cases that I studied, diversification are made based on the hospital¡¦s core competences and always related to health care or medicine. Companies are always changing their business model to survive, learning more to reinforce their core competence, extending their competitive advantages to emerging industries, and so must the hospitals do.
A SWOT analysis based on hospital J has been made, followed by feasibility study on the following questions:
What are our advantages compared to competitors?
What resources do we need for diversification?
What resources can hospital J provide?
Dose diversification generate synergic effects or decrease the hospital¡¦s value?
What can we learn through diversification?
The candidate businesses that I proposed for diversification are highly related to hospital J¡¦s core business and can be conducted by its existing human resources.A future core business is likely to be created through the extension of existing competitive advantages. Diversification by extension of related core business can be done through joint-venture, strategic alliance or synergistically merging. Diversification to less core business related area are arranged by co-operation with non-hospital company or recruiting new employee who have experience in the new field. There must be evaluation prior to diversification, hospitals diversify their businesses with different competitive advantages have different scenario. I hope that this dissertation can be a valuable reference to hospitals those have already made their diversification and those are under their way for diversifying their businesses.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0823105-182729 |
| Date | 23 August 2005 |
| Creators | Liou, Wen-Chin |
| Contributors | Jen-Jsung Huang, Hsien-tang Tsai, Cher-Min Fong |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0823105-182729 |
| Rights | not_available, Copyright information available at source archive |
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