Hur grafisk design bidrar till att motivera Duolingos användare : En fenomenologisk undersökning och visuell analys av hur Grafisk Design kan hjälpa gamification i Duolingo att motivera dess användare att lära sig svenska. / How Graphic Design can help motivate Duolingo users : A phenomenological investigation and visual analysis of how Graphic Design can help gamification in Duolingo to motivate its users to learn Swedish.

Description

Duolingo is today the most popular app when it comes to language learning. Gamification plays a major role in increasing the motivation of Duolingo's users. Duolingo has a strong graphic identity that has been developed over the past ten years and in this paper, I investigate how they with the help of colour and shape that help the gamification elements to strengthen the motivation of the user. Because there are so many different gamification elements in Duolingo, it is the "skill-tree" and the app's front page that are the focus of the analysis. The results show that Duolingo has a very well thought out design that is simple but powerful with a lot of symbolism that originates from ancient cultures where the symbolism from both icons and colours has wide meanings and can be decoded by people from many different cultures and backgrounds.

Links & Downloads

1. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-53566

Tags

Duolingo

Gamification

Graphic design

Learning Swedish with mobile device

Motivation

Grafisk design

motivation

Semiotisk bildanalys

Design

Design

Additional Fields

Identifer	oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:mau-53566
Date	January 2022
Creators	Svensson, Emma
Publisher	Malmö universitet, Institutionen för konst, kultur och kommunikation (K3)
Source Sets	DiVA Archive at Upsalla University
Language	Swedish
Detected Language	English
Type	Student thesis, info:eu-repo/semantics/bachelorThesis, text
Format	application/pdf
Rights	info:eu-repo/semantics/openAccess