The purpose of this study is to examine the investment behaviour of women during the current recession and how demographic factors impact psychological biases related to investment behaviour. This research aims to examine the impact of age, marital status, education, income, cultural background and financial literacy on various biases such as overconfidence, confirmation bias, herding behaviour, representativeness bias, anchoring bias, risk- and loss aversion. A questionnaire was conducted to collect data, resulting in a dataset of 558 observations. Using a deductive approach, based on theories of thirty-six hypotheses was tested using ordered logistic regression analysis. The primary findings revealed multiple connections between the demographic profiles of female investors and their investment behaviours, concerning psychological biases. Furthermore, this paper contributes to the ongoing debate about the relationship between investment behaviour and economic recession and provides stakeholders with valuable insights to tailor their communications and strategies to engage female investors. By analysing existing behavioural finance theories and empirical data, the study aims to improve understanding of women's investment preferences and attitudes across different demographic groups. Finally, the study aims to increase women's interest in managing their wealth and improving their financial decisions.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:umu-226874 |
| Date | January 2024 |
| Creators | Wongla, Intira, Hamrin, Agnes |
| Publisher | Umeå universitet, Företagsekonomi |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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