Agile methods have been used for many years in some industries too organizework, that increase in productivity can be used in the advertising production. As this study indicate, agile methods in general, Scrum and Kanban in particular, are used to some extent within advertising production agencies, even though most co-workers in commercial industry do not seem to know what these methods are or how to utilise them to full extent. Through interviews with project leaders within the advertising industry, this study shows that the digital systems that they use are mostly based on Scrum and/or Kanban methods. Even so, very few co-workers or even the project leaders have any knowledge about the basics of agile work models and methods. This study has found that lesser knowledge of agile work methods in the advertising production industry may result in lower productivity and efficiency for the co-workers, which indicates it may result in higher costs and longer leadtimes for projects.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:du-41573 |
| Date | January 2022 |
| Creators | Hermansson, Anna |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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