This thesis is focused on creating marketing plan for the emerging company that plans to enter the market. The company is engaged in the provision of comprehensive wedding services through a web portal. The theoretical part is a basic on description of the marketing plan, modalities and definitions related to the emerging company. Practical part is focuses on the evaluation of the data obtained and build a marketing plan.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:224307 |
| Date | January 2014 |
| Creators | Brožová, Kateřina |
| Contributors | Müller, David, Milichovský, František |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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