Today’s climate issues such as increasing temperatures and extreme change in weather pattern are one of the greatest threats. Therefore there is a united agreement that something needs to be done for reducing the causes of global warming and climate change. Businesses have accepted the fact that they need to take some actions so that they can help, although still some think that environmental solutions are time consuming and costly. (Shah, 2015) Realizing the climate issues and the fact that greenhouse gases remain in the atmosphere for a long time, Sweden started an environmental protection agency in 1967. Since then Sweden has a strong reputation as one of leaders and environmental pioneer worldwide. The government provides various opportunities for environmentally friendly technologies developments within the country and abroad. (Sweden.se, 2016) The case company is one of high technology Swedish companies that are trying to provide air treatment solutions for industries. They mostly work within food frying factories, waste handling and biogas industries. Their solution is highly beneficial technologically as it reduce industrial pollution as well as transferring the heat and purified water from the recovery process back to the system. Consequently they help companies to save costs through low energy consumption and to be environmentally friendly. However, due to economical globalization and other competitors, especially in Sweden, their high technology is not a guarantee for financial and competitive advantages. Marketing strategy and strategic marketing plan is the necessity for their success in the market within Sweden and internationally. This paper is the fundamental base in strategic planning of marketing by analyzing the current situation of company in the market through SWOT (Strength, Weakness, Opportunity, Threat) analysis. Through SWOT analysis I have highlighted the strength points which the case company needs to focus on when introducing their product to customers and compete with the competitors. On the other hand the weaknesses were also analyzed and I have came up with a few suggestions that might help in this case in order to take advantage from their opportunities to improve weaknesses. The result of SWOT analysis clear that their products have a great opportunity in the market due to the high technology they have and they need to have better marketing strategy to introduce their technology and capability to the market.

No description available.

No description available.

The diploma thesis named Marketing in Development focuses on the compilation of a marketing plan for a development project. This plan is based on the set of fundamental rules relating to development and the particular phases of a development process. A marketing survey is another important starting point and issue. The plan itself is aimed at developing a fictitious office project in Prague. It also contains some practical suggestions on how to apply some marketing tools in practice and, moreover, it points out their importance. The overall marketing plan might therefore be used as guidelines for making similar marketing plans for the development of office projects.

This thesis is focused on creating marketing plan for the emerging company that plans to enter the market. The company is engaged in the provision of comprehensive wedding services through a web portal. The theoretical part is a basic on description of the marketing plan, modalities and definitions related to the emerging company. Practical part is focuses on the evaluation of the data obtained and build a marketing plan.

My diploma work goal is to make 2012 marketing plan of OTC brand COMPEED. Based on detailed market analysis marketing and financial targets of the brand were created and so the strategies how to achieve laid down targets. Within strategy brand marketing mix is being explored and based on it positioning was created. In next step I created tactics how to execute strategy and described detailed action plan containing monthly planning of marketing activities in 2012 and their budgets. Activities will be evaluated in P&L. For the first time in history of COMPEED online campaign was included in the plan. Results of online campaign are provided in last chapter of my work. Conclusion of my work is to evaluation of COMPEED brand plan.

This thesis deals with the new trends and the specifics of marketing in China. The first part deals with theoretical knowledge of the marketing plan, specific applications of marketing in China and the particularities of the Chinese consumer market. The second part describes draft of marketing plan for the company IREC working in IT and Technology in Beijing. Detailed situational analysis including SWOT analysis is carried out. Based on this analysis, the marketing objectives are set and marketing strategies and action programs designed. The last part comprises of the financial plan and design of the control system.

Esta tesis se desarrolla con el fin de proponer un diseño de Plan de Marketing para la empresa Opticentro Medical SAC., que en la actualidad desea incrementar las ventas En un mercado cada vez más competitivo es importante que las empresas manejen todas las variables del negocio, de ahí la gran importancia de exponer las ventajas que genera el diseño de un Plan de Marketing. This thesis is developed in order to propose a Marketing Plan design for the company Opticentro Medical SAC., which currently wants to increase sales In an increasingly competitive market it is important that companies manage all the business variables, hence the great importance of exposing the advantages generated by the Design of a Marketing Plan.

The purpose of this research is to show how Performance Solutions Group, LLC can effectively use segmentation marketing both in their current market and in expansion. The goal is to find a solution and suggest changes that should be made to the marketing team at Performance Solutions Group. This research was completed by looking at how segmentation marketing is used in broad industries currently and investigating how Performance Solutions Group can use it in their company. This case study shows that segmentation marketing is an effective way for Performance Solutions Group to market its services.

Firstly, this thesis reviews the literature on the application of microcomputer-based Management Information Systems (MISs) and Decision Support Systems (DSS) to Small and Medium sized Enterprises (SMEs). It is found that the hardware platform today is already sufficient for SMEs. However, information regarding successful implementation of MISs for SMEs is scarce and largely fragmented. DSS requires more focused and dedicated use of information to support managerial decision making. Unfortunately, the development of DSSs for SMEs is even more backward. Yet, there is an emerging need for SMEs today because business operations have become more sophisticated under intensified competition. With this scenario in mind, the author undertook intensive questionnaire and case surveys to find out the current development and trends for the effective applications of MISs and DSSs. In 1987, the author was awarded the Oshikawa Fellowship by Asian Productivity Organisation in Tokyo and started the present research. 446 completed questionnaire survey sheets from U.K. and Hang Kong have been received and analysed. 67 SMEs and related organisations in 6 developing/developed countries were also visited. This forms the knowledge for the development of expert systems (ES) for effective applications of MIS. The approach for DSS is based on a carefully selected business game which has most of the common business decision parameters. Intensive experiment with over 100 subjects was conducted in running the game, with an average time contribution of about 20 hours/person. The findings are again consolidated and structured into an ES. Longitudinal research was conducted in 5 representative SMEs. With the use of action learning and participation of the researcher, more in-depth firsthand information were obtained and analysed. These form part of the input to the ES as well. Both ES have been validated and further improved. The experimenters find these as keys to develop MIS/DSS for SMEs. A marketing plan is suggested to launch these two products so that they can become more easily available. Finally, recommendations are made on the effective use of the ES and for further development.