The goal of the Master's Thesis is to create one year marketing plan for the Ryor company. The theoretical part gives a base for the practical part, which starts with the discription of the company and the situation analysis, encluding Porter's five forces analysis, analysing the results of qualitative reasearch conducted in 2009 and own questionnaire research. Regarding the results the current aim of the company was reviewed, adjusted and new stratety was suggested. This strategy is step by step transformed to concrete partial strategies of marketing mix. Detailed proposal is ilustrated in the chart of the action plan, followed by the budget. The plan is finished with suggestions of measuring and evaluating the effectiveness of all proposed activities.

São muitas as empresas que estão insatisfeitas com a distribuição de seus produtos. Logo a distribuição, ainda uma forte fonte de vantagem competitiva sustentável disponível para as empresas. No produto, a rápida transferência de tecnologia entre empresas e a competição global possibilitam que empresas competidoras consigam igualdade de condições em design, atributos e qualidade. Em preços, a habilidade das empresas de operar em todos os lugares do mundo cria condições de oferta aos menores preços possíveis. Nas comunicações (promoção), a massiva exposição das pessoas estabelece certa barreira a esse excesso, reduzindo o impacto das mensagens. Portanto, a distribuição, dentro do conceito clássico do composto de marketing (4P´s - Produto, Preço, Promoção ou Comunicações e Ponto de Venda ou Distribuição) é um item importante de diferenciação. Os canais de distribuição oferecem a construção de vantagens competitivas sustentáveis, por suas características de longo prazo, tanto no planejamento como na implementação, por exigirem estrutura de organizações consistentes e terem base em pessoas e relacionamentos. Esta tese propõe um modelo para planejamento de canais de distribuição mais focado em empresas de alimentos e bebidas. Ou seja, fornece uma sequência de etapas para empresas que desejarem rever ou planejar seus sistemas de distribuição. Este modelo foi elaborado com base em pesquisa bibliográfica sobre canais de distribuição e economia dos custos de transação e de pesquisa junto a 10 elementos do setor privado, que foram entrevistados e sugeriram contribuições que foram incorporadas ao modelo proposto. Deve-se destacar que esta tese traz uma contribuição à sistematização da bibliografia sobre o assunto canais de distribuição, analisando suas funções, seus principais agentes (atacado, varejo e setor de serviços de alimentação) e de contribuições teóricas para o referencial de canais, advindas da economia dos custos de transação. / Several food and agribusiness companies are unsatisfied with the distribution of their products and services. Distribution still is a strong source of competitive advantage for companies. In products, the rate of technology transfer between companies all over the world and the global competition turns new product attributes available for competitors to copy. In prices, companies can operate in several parts of the world, creating offers at the lowest prices possible. In communications, the massive exposition of consumers builds a barrier to produce differentiation. So, in the traditional marketing’s 4 P`s, marketing channels or distribution channels are an important source of differentiation. They build stable competitive advantages because they are focused at long range planning and implementing, need a consistent structure and are focused at people and relationships. This study offers a model for distribution channels planning. A sequence of steps specially designed for food companies that want to review, or to plan the distribution channels. The model was designed based on literature review, both in marketing channels and transaction cost economics, and was submitted to 10 agents (specialists) that gave contributions to the model. The study brings contribution in gathering literature about the subject, analysing food marketing channel functions, main agents (wholesaling, retailing and foodservice) and the contributions of transaction cost economics to marketing channels.

São muitas as empresas que estão insatisfeitas com a distribuição de seus produtos. Logo a distribuição, ainda uma forte fonte de vantagem competitiva sustentável disponível para as empresas. No produto, a rápida transferência de tecnologia entre empresas e a competição global possibilitam que empresas competidoras consigam igualdade de condições em design, atributos e qualidade. Em preços, a habilidade das empresas de operar em todos os lugares do mundo cria condições de oferta aos menores preços possíveis. Nas comunicações (promoção), a massiva exposição das pessoas estabelece certa barreira a esse excesso, reduzindo o impacto das mensagens. Portanto, a distribuição, dentro do conceito clássico do composto de marketing (4P´s - Produto, Preço, Promoção ou Comunicações e Ponto de Venda ou Distribuição) é um item importante de diferenciação. Os canais de distribuição oferecem a construção de vantagens competitivas sustentáveis, por suas características de longo prazo, tanto no planejamento como na implementação, por exigirem estrutura de organizações consistentes e terem base em pessoas e relacionamentos. Esta tese propõe um modelo para planejamento de canais de distribuição mais focado em empresas de alimentos e bebidas. Ou seja, fornece uma sequência de etapas para empresas que desejarem rever ou planejar seus sistemas de distribuição. Este modelo foi elaborado com base em pesquisa bibliográfica sobre canais de distribuição e economia dos custos de transação e de pesquisa junto a 10 elementos do setor privado, que foram entrevistados e sugeriram contribuições que foram incorporadas ao modelo proposto. Deve-se destacar que esta tese traz uma contribuição à sistematização da bibliografia sobre o assunto canais de distribuição, analisando suas funções, seus principais agentes (atacado, varejo e setor de serviços de alimentação) e de contribuições teóricas para o referencial de canais, advindas da economia dos custos de transação. / Several food and agribusiness companies are unsatisfied with the distribution of their products and services. Distribution still is a strong source of competitive advantage for companies. In products, the rate of technology transfer between companies all over the world and the global competition turns new product attributes available for competitors to copy. In prices, companies can operate in several parts of the world, creating offers at the lowest prices possible. In communications, the massive exposition of consumers builds a barrier to produce differentiation. So, in the traditional marketing’s 4 P`s, marketing channels or distribution channels are an important source of differentiation. They build stable competitive advantages because they are focused at long range planning and implementing, need a consistent structure and are focused at people and relationships. This study offers a model for distribution channels planning. A sequence of steps specially designed for food companies that want to review, or to plan the distribution channels. The model was designed based on literature review, both in marketing channels and transaction cost economics, and was submitted to 10 agents (specialists) that gave contributions to the model. The study brings contribution in gathering literature about the subject, analysing food marketing channel functions, main agents (wholesaling, retailing and foodservice) and the contributions of transaction cost economics to marketing channels.

Syftet med uppsatsen är att skapa en affärsplan och utveckla vår affärsidé som från början var att sälja herrkläder i ett lägre prissegment till killar mellan 18-30 år på den svenska marknaden. Våra problemformuleringar är; Hur utformar vi en hållbar affärsplan? Hur skapar vi en affärsidé för vårt valda koncept? Hur ska erbjudandet utformas och vilka delar bör ingå för att nå potentiella konsumenter?Vi har studerat olika källor där exempel på affärsplaner och vad de innehåller tagits upp, vi har även genom personliga möten på Drivhuset i Borås fått hjälp av projektledaren Linn Johansson att utveckla vårt koncept och affärsplan. Genom en marknadsundersökning där vi tillfrågade killar mellan 18-30 år så ville vi ta reda på vilken som är vår målgrupp och även se om det finns intresse får vårt koncept. Undersökningen gav oss en bra grund att bygga vidare vår affärsplan och affärsidé på. I vår affärsplan har vi valt att koncentrera oss på affärsidén, visioner och mål, marknadsplan och risker. I marknadsplanen bestämmer vi vår marknad genom segmentering och positionering. Vi tittar på konkurrensbilden genom SWOT-analyser och en omvärldsanalys. Vi presenterar marknadsmixen och hur vi valt att använda oss av den för att nå ut på marknaden och vilka delar som vi tycker är viktigast för oss. Vi har i uppsatsen analyserat vår tänkta kund, marknad och konkurrenter genom olika metoder. Exempelvis har vi gjort SWOT-analys på vår affärsidé och även på de två största konkurrenterna som vi fick fram genom marknadsundersökningen, Jack &amp; Jones och Carlings. Genom Porters femkraftsmodell har vi också analyserat andra tänkbara faktorer som kan påverka oss än de faktorer som tar upp den befintliga situationen på marknaden. I slutet av vår affärsplan har vi presenterat tre tänkbara riskscenarier där vi tar upp det bästa som kan hända(bästa fallet), det värsta som kan hända(sämsta fallet), det som troligtvis kan inträffa(normalfallet), riskerna med dem samt hur vi skall kunna åtgärda dem. / <p>The purpose of this paper is to create a business plan and develop our business concept that was originally selling men's clothing at a lower price segments for men between 18-30 years in the Swedish market. Our problem formulation is: How do we design a sustainable business plan? How do we create a business concept for our selected concept? How should the offer be designed and what elements should be included to reach potential consumers? We have studied different sources with examples of business plans and what they contains, we have also through personal meetings at Drivhuset in Borås been assisted by the Project Manager Linn Johansson to develop our concept and business plan. In a survey did we interview men between 18-30, because we wanted to find out which one is our target audience and also see if there is interest for our concept. The study gave us a good foundation to build our business plan and business concept on. In our business plan we have chosen to concentrate on the business concept, vision and objectives, marketing plan and risks. In the market plan we will determine our market through segmentation and positioning. We look at the competitive landscape through SWOT analysis and business intelligence. We present the marketing mix and how we chose to make use of it to reach the market and which parts we think are most important to us. In our essay we have analyzed our prospective customer, market and competitors through various methods. For example, we have SWOT analysis of our business and also on the two largest competitors as we got up by the market investigation, Jack & Jones and Carlings. By Porters five forces we have also analyzed other potential factors that may affect us than the factors that reflects the current market situation. I the end of our business plan, we have presented three possible risk scenarios in which we take up the best thing that can happen (best case) and, the worst that could happen (worst case), it is as likely to occur (typically), the risk associated with them, and how we to remedy them.</p><p>Program: Butikschefsutbildningen</p>

The aim of this Master's thesis is to analyze marketing plan of Nova Bank A.D.Banja Luka from the year 2010. The theoretical part of the thesis describes the main parts of any marketing plan and creates the base for practical part of this thesis. Practical part starts with description od Nova Bank A.D. Banja Luka, it takes us deeper into issues. In the next step I'm creating the situation analysis of the bank, which helps me with analysing bank's marketing objectives and strategies. After that I'm evaluating fulfillment of those marketing objectives. In the end I'm trying to think of some new ideas and to suggest possible steps, that could lead to improvement in functioning of the Nova Bank A.D.Banja Luka

Media is a vital l in building a global brand, in both awareness and preference creation stages. To become a true worldwide fashion retailing leader, UNIQLO employed massive communication in order to promote its products as well as announce the launch in Taiwan. The first campaign has successfully attracted young generation with proven media and sales results. In 2010, other giant fashion apparel brands Zara, H&M will enter Taiwan after UNIQLO, it’s critical for UNIQLO to tackle the competitions and ensure its growth and suitability in the market.

As people’s lifestyle is changing and the cloud computing environment is spreading into our everyday life, more people want to create their own multimedia contents. Therefore, people need connection, interaction and larger storage space. On the other hand, technology is pursuing lean and reasonable capacity of storage. Even though NAS is not a new product concept, consumer’s recognition level of NAS is still low. The most important thing for the success of NAS is to enhance the market recognition first. To do so, a new type of marketing approach is needed which is different from the conventional one.

Baigiamojo darbo tikslas - Atlikus įmonės UAB “Joringė” vidaus ir išorės aplinkos analizę, paruošti organizacijos marketingo planą. Pagrindinių darbo dalių trumpas turinys Teorinėje darbo dalyje analizuojama, kaip reikia taisyklingai rašyti marketingo planą bei kokios dalys turėtų būti įtraukiamos.Analitinėje darbo dalyje, pasitelkiant M.Porter 5 jėgų modelį ir PESTEL bei SWOT analizes, nagrinėjama UAB „Joringė“ vidinė ir išorinė aplinka.Projektinėje darbo dalyje suformuluoti tokie sprendimai:Sukurti ir pristatyti naujų įmonės prekinį ženklą, maksimaliai išnaudoti internetinio marketingo galimybes, reklamuotis regioninėje spaudoje. / The purpose of this work is to write a marketing plan for Joringė Ltd. The paper consists of three main parts. The first part discusses how a marketing plan should be written in theoretical framework. The second part analizes the company‘s internal and external business environment to show what weaknesses and strengths the company has. Finally in the third part, the main steps what company should do in order to reach main objectives in the future are covered .

This thesis analyzes the use of technical sights in tourism products in Tabor area. Is created a marketing plan for the reconstruction of selected technical sight (Křižík's power station) into a multifunctional cultural center. Based on the data are monitored financial results and possible sources of funding for this project and is suggested a strategy for future development.

This diploma thesis is focused on marketing strategy and communication plan for the new wellness complex "Vitality". The status of the wellness center is still being discussed and that it why was appropriate to create a whole marketing strategy that executives know how much money such promotions will cost. The whole finished diploma thesis will executives get for their own use.