Spelling suggestions: "subject:"[een] MARKETING PLAN"" "subject:"[enn] MARKETING PLAN""
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Podnikatelský plán - internetový portál JakáPráce.cz / Business Plan - start-up project JakáPráce.czŠusták, Michal January 2015 (has links)
The objective of this thesis is a setup of marketing plan and strategy proposition for a start-up project based on an online employers evaluation. The theoretical background of the thesis are essential elements of marketing, online marketing and organizational behavior. The practical part contains an analysis of local and even global market competitors, product design and strategic marketing analysis. Conclusion of the thesis is the feasibility study of the project with an estimation of the break even.
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Návrh marketingového plánu a marketingové strategie firmy Sabores s.r.o. / Creating Sabores s. r. o. 's Marketing Plan and Marketing StrategyŠnejdarová, Jaroslava January 2011 (has links)
The goal of this diploma thesis is to create and improve a marketing strategy of a company Sabores s. r. o. according to the current strategy analysis. To create the marketing plan for 2012 can't be set without a proper definition of the company strategy and goals. More analysys are needed to be able to decide which strategy is the best. First of all PEST and SWOT analysis have to be conveyed to be able to define the strategy. Recommendations are proposed for each part of the marketing mix separately.
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Marketing strategy of the company Quintessentially / Marketing strategy of the company QuintessentiallyYershova, Anastassiya January 2011 (has links)
The aim of this thesis is to analyze the business environment in Czech Republic for the concierge service industry. Moreover the central idea behind the topic is to develop the implementation strategy in the Czech market of the company Quintessentially, world leader in Luxury Concierge Service. This thesis work is a mixture of theory and practice analyses. The topic of the thesis is viral and up-to-dated because Czech Republic market has a good potential and excellent conditions for the new industry to develop and grow.
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Rozšíření produktové řady značky Lucky Strike / Line extension of Lucky StrikeBoháč, Radim January 2012 (has links)
The aim of this thesis is a detailed analysis of marketing plan for line extension of Lucky Strike on Czech tobacco market. The theoretical part will be focused on the analysis of a brand, proccess of strategic brand management and marketing planning. The practical part is dedicated to positioning and marketing plan of Lucky Strike.
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Návrh marketingového plánu pro elektronickou verzi novin s placeným obsahem / The proposal of marketing plan for electronic version of newspaper with paid contentPazderská, Lucie January 2011 (has links)
The aim of this master thesis is to suggest the marketing plan for paid digital version of daily newspaper MF DNES. The thesis is divided into two parts -- theoretical and practical. The first part focuses on marketing plan from the theoretical point of view, where the plan and all its parts are summarized and defined into details. In the practical part, the plan is presented on the example of paid digital version of MF DNES. On the basis of deep market analysis, consumer analysis and executed marketing research, the marketing goals of the company are set. Based on these goals, the marketing strategy is suggested. The strategy is further explained in the action plan. Finally, the budget corresponding to these actions is proposed.
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Analýza komunikační strategie společnosti Sapeli a.s. / Communication strategy of SAPELI a.s.Kadlec, Jan January 2011 (has links)
The aim of this thesis is to analyze the communication strategy SAPELI a.s. in the last three years and based on the evaluation and comparison with theoretical approaches, to suggest possible improvements in the future. The thesis is divided into theoretical and practical parts.
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Uvedení nové značky na trh a aplikace marketingového plánu / The launch of a new brand to the market and application of marketing planHojgr, Pavel January 2012 (has links)
This master's thesis focuses on analysis of marketing tools used by launch of a new brand of sonic electronic toothbrushes Philips Sonicare to the market in Czech Republic. The analysis lies in evaluation of specific usage of marketing tools and whole communication mix in a multinational company. The analysis is followed by suggested corrective measures for each part of marketing plan, which take in account especially marketing activities for next year.
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Podnikatelský záměr rozvoje reklamní agentury / Business Plan Development Advertising AgencyDubová, Ludmila January 2012 (has links)
This thesis deals with a business plan of Miroslav Duba firm. The theoretical part contains information necessary for the procedure of processing the business plan. In the practical part, a business plan for the above mentioned firm is processed including the marketing, investment and financial plans.
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Analýza marketingového plánu společnosti ZOO Praha / The analysis of the marketing plan of company ZOO PragueZavadilová, Jana January 2013 (has links)
The aim of this diploma thesis was to analyze the most important points of the marketing plan of the company ZOO Prague and evaluate the results and lessons learned during the analysis. The work also contains proposals of new marketing objectives, which could enhance current marketing activities of the company. The first two chapters focus on the theoretical definitions and the following chapters deal with partial analyzes. For example, the analysis of macro and micro (environment). The thesis also includes an own survey, supported by mystery shopping.
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Marketingové a rozpočtové podklady pro podnikatelský plán založení domova pro německy mluvící seniory / Marketing and financial data at the business plan the establishment of a home for German-speaking SeniorsPavelcová, Denisa January 2014 (has links)
The aim of this thesis is write out marketing and financial materials, which can be used in on-going project of construction of a home for German speaking elderly close to Jindřichův Hradec. This aim will be achieved by research of quality literary sources, by external analysis, competition analysis and processing of legislative restriction. The thesis will be focused on marketing analysis and compilation of founding budget. Using a marketing analysis will be suggested a few marketing tools to reach German speaking clients. Compilation of founding budget can help to find out a bulk of needed financial funds to beginning business. In the end of thesis will be assessment of business plan.
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