This diploma thesis deals with HR marketing of company aimed to students and graduates who will create the future of the company. This work contains the analysis of expectations of students as future employees, analysis of the current state of the company and external factors. The proposal will design activities that the company is about to bring to increase both the amount of quality candidates from a range of graduates and more efficient use of resources of HR department.

Zapf Creation is well established German company making toys for girls for almost 100 years. As many other companies also Zapf Creaiton fights with changes of customer demand. Company has to react and its products and communication with customers adapt to actual trends. In effort to be succesful it is necessary to change the positioning of the company and to find new posibilites how to address to customers and convince them to buy Zapf Creation products. All that is included in Marketing plan for czech subsidiary of Zapf Creation AG.

To plan marketing activities on foreign markets is more difficult than to plan activities on local market. Part of marketing plan is situational analysis. One of the questions company should clarify before entering foreign market is market potential and competitiveness of product on the market. These questions can be answered by comparative advantage searching method, which I have presented in my study. Method uses statistical indicators which helps to find markets with high potential, such as Lafay index, market rate and market growth indexes and Herfindal-Hirshman index.

This diploma thesis deals with the marketing strategy of a selected company. The selected company is Cloos Praha, spol. s r. o., which sells welding technology to industrial companies in the Czech republic and Slovakia -- so it concerns B2B segment. The theoretical part deals with the general solutions of creating the marketing strategy and marketing plan and then with the specifics of the B2B marketing. In the second part the daughter company Cloos Praha is introduced as well as the German mother company Carl Cloos Schweisstechnik GmbH an then it deals with the creation of the marketing strategy and marketing plan of Cloos Praha for the year 2014.

The goal of this master thesis is to create a 6-month marketing plan and recommendations for 2016 for a company called FitBucket. The theoretical portion of the thesis serves as the base for the practical part of the thesis. It begins with the introduction of FitBucket, a situational analysis, and a self-produced qualitative research conducted in the form of structured surveys and interviews. The research served as a framework for an initial version in Connect, a co-working space. Included is a marketing strategy, that was transformed into a marketing mix. A large portion is comprised of marketing communication and a form of personal branding. A detailed plan of action provides an overview of all of the activities that already took place and those planned for the upcoming year as well. The last part of the thesis focuses on a budget for the activities performed and a review of the plan itself.

Diploma thesis is focused on the issue of marketing planning with an emphasis on marketing communication. The first part of the thesis is theoretical. The mentioned theory used as a starting point for the practical part of the thesis which was performed in the company QUADRO System, Ltd. The practical part begins with the company introduction. The thesis describes the current situation of the company, company's current product portfolio, target groups, distribution etc. The survey was executed to confirm certain facts. There are also several analyses included, e.g. Competition analysis and SWOT analysis. The practical part of the thesis concludes with the appropriate and effective marketing communication proposal, which was drawn up with respect to the financial possibilities of the company.

El plan de negocios consiste en la comercialización de equipos de deshidratación alimentaria dirigidos al segmento comercial en restaurantes, panaderías y bares, en los distritos NSE A y B de Lima Metropolitana. Para esto se elaboró un sondeo sobre el conocimiento de los beneficios estos alimentos y un 36.40% de los encuestados sí adquirirían el equipo para su uso (escenario realista). Para el abastecimiento se ha previsto la importación de países como China y Estados Unidos, con un plan de importación trimestral en cada presentación, así como los costos de importación y distribución. El Plan de Marketing se sintetiza en la diferenciación del producto y su servicio post venta y técnico, para ello se tiene previsto gastos de publicidad en marketing digital, contando con vendedores especializados y expertos. La inversión del proyecto totaliza US$161,364. La estructura financiera estaría conformada por un aporte de capital de US$91,364, equivalente al 56.7% y un préstamo de US$70,000 equivalente al 43.3% del total. Las proyecciones financieras efectuadas a valores constantes serán con un horizonte de evaluación de 5 años. Los indicadores de rentabilidad revelan índices favorables para el proyecto con una TIRE del 47%, un VANE de US$ 248,790 y un periodo de recuperación de la inversión de 3 años y 7 meses. El índice de cobertura de la deuda del proyecto revela que se estaría en capacidad de generar los fondos suficientes para poder asumir las obligaciones contractuales originadas por el préstamo que contraería para la implementación de la línea de negocio. / The business plan consists of the commercialization of food dehydration equipment aimed at the commercial segment in restaurants, bakeries and bars, in the NSE A and B districts of Metropolitan Lima. For this, a survey on the knowledge of the benefits of these foods was prepared and 36.40% of respondents would acquire the equipment for use (realistic scenario). For the supply, the import from countries such as China and the United States is planned, with a quarterly import plan in each presentation, as well as import and distribution costs. The Marketing Plan is synthesized in the differentiation of the product and its post-sales and technical service, for this purpose, advertising expenses in digital marketing are planned, with specialized and expert sellers. The investment in the project totals US$161,364. The financial structure would consist of a capital contribution of US$91,364, equivalent to 56.7% and a loan of US$70,000 equivalent to 43.3% of the total. The financial projections made at constant values will have an evaluation horizon of 5 years. The profitability indicators reveal favorable indices for the project with a TIRE of 47%, a NPV of US$248,790 and an investment recovery period of 3 years and 7 months. The debt coverage index of the project reveals that it would be able to generate sufficient funds to be able to assume the contractual obligations arising from the loan required for the implementation of the business line. / Trabajo de investigación

The goal of the thesis is a business plan that will be used for presentation to shareholders in the company Skiareál Klínovec, s. r. o. and later for communication with the external environment. Content of business plan is marketing, operational and financial plan, personal plan and management organization of the proposed company. Powered by TCPDF (www.tcpdf.org)

Title: Marketing plan of Lady fitness Objectives: The aim of this work is to create marketing plan for fitness company Lady fitness, which provides fitness services exclusively for women. Hypothesis is that Lady fitness doesn't deal with marketing planning. Methods: Qualitative and quantitative methods were used in this thesis. The main methods used in this work include a questionnaire, qualitative interviews, SWOT analysis, an informal interview and STEP analysis. Results: The author made detailed analysis of Lady fitness and it was found the marketing of the company was a great failure. The author created a marketing plan for next year. The plan is for 1st September 2013 to 31st August 2014. Keywords: Marketing plan, marketing mix, marketing strategy, services, fitness

Master of Agribusiness / Department of Agricultural Economics / Michael W. Woolverton / A business plan serves two main functions: One is to provide a set of guidelines and expectations for running the business and the other would be to request funding from either a traditional or non-traditional lending source. Most business plans consist of the executive summary, business description, market analyses, management team, operations, and financial projections. Stephenson Enterprises is in the process of obtaining funding for a start-up business that will manufacture a biodegradable low cost substitute loose-fill packaging material. Due to the relatively high cost of this start-up, external funding is necessary. The first choice is to approach a large bank with the business plan, secondary choices if necessary would include smaller banks. The third choice would be alternative funding such as nonprofit organizations that provide start-up funding, however many of these are limited in the amount they lend. In order to garner funding for this entrepreneurship, it was decided that a business plan was needed. A business plan has two primary functions. One function is to set forth some guidelines as to how a firm is operated as well as what is projected. The second, and perhaps most often the reason a business plan is developed is to secure funding from a financial institution. Within the business plan a myriad of financial data was gathered to include: financial analysis, financial projections, cash flow, balance sheet, break-even analysis, sales proforma, income statements and sensitivity analyses. In addition to the financial data, a market analysis was conducted to provide insight into the local market. This business plan will not only provide an estimate of financials but will also serve as a guide book for operating the business.