Master of Agribusiness / Department of Agricultural Economics / Michael W. Woolverton / A business plan serves two main functions: One is to provide a set of guidelines and expectations for running the business and the other would be to request funding from either a traditional or non-traditional lending source. Most business plans consist of the executive summary, business description, market analyses, management team, operations, and financial projections. Stephenson Enterprises is in the process of obtaining funding for a start-up business that will manufacture a biodegradable low cost substitute loose-fill packaging material. Due to the relatively high cost of this start-up, external funding is necessary. The first choice is to approach a large bank with the business plan, secondary choices if necessary would include smaller banks. The third choice would be alternative funding such as nonprofit organizations that provide start-up funding, however many of these are limited in the amount they lend. In order to garner funding for this entrepreneurship, it was decided that a business plan was needed. A business plan has two primary functions. One function is to set forth some guidelines as to how a firm is operated as well as what is projected. The second, and perhaps most often the reason a business plan is developed is to secure funding from a financial institution. Within the business plan a myriad of financial data was gathered to include: financial analysis, financial projections, cash flow, balance sheet, break-even analysis, sales proforma, income statements and sensitivity analyses. In addition to the financial data, a market analysis was conducted to provide insight into the local market. This business plan will not only provide an estimate of financials but will also serve as a guide book for operating the business.

Syftet med uppsatsen är att skapa en affärsplan och utveckla vår affärsidé som från början var att sälja herrkläder i ett lägre prissegment till killar mellan 18-30 år på den svenska marknaden. Våra problemformuleringar är; Hur utformar vi en hållbar affärsplan? Hur skapar vi en affärsidé för vårt valda koncept? Hur ska erbjudandet utformas och vilka delar bör ingå för att nå potentiella konsumenter?Vi har studerat olika källor där exempel på affärsplaner och vad de innehåller tagits upp, vi har även genom personliga möten på Drivhuset i Borås fått hjälp av projektledaren Linn Johansson att utveckla vårt koncept och affärsplan. Genom en marknadsundersökning där vi tillfrågade killar mellan 18-30 år så ville vi ta reda på vilken som är vår målgrupp och även se om det finns intresse får vårt koncept. Undersökningen gav oss en bra grund att bygga vidare vår affärsplan och affärsidé på. I vår affärsplan har vi valt att koncentrera oss på affärsidén, visioner och mål, marknadsplan och risker. I marknadsplanen bestämmer vi vår marknad genom segmentering och positionering. Vi tittar på konkurrensbilden genom SWOT-analyser och en omvärldsanalys. Vi presenterar marknadsmixen och hur vi valt att använda oss av den för att nå ut på marknaden och vilka delar som vi tycker är viktigast för oss. Vi har i uppsatsen analyserat vår tänkta kund, marknad och konkurrenter genom olika metoder. Exempelvis har vi gjort SWOT-analys på vår affärsidé och även på de två största konkurrenterna som vi fick fram genom marknadsundersökningen, Jack &amp; Jones och Carlings. Genom Porters femkraftsmodell har vi också analyserat andra tänkbara faktorer som kan påverka oss än de faktorer som tar upp den befintliga situationen på marknaden. I slutet av vår affärsplan har vi presenterat tre tänkbara riskscenarier där vi tar upp det bästa som kan hända(bästa fallet), det värsta som kan hända(sämsta fallet), det som troligtvis kan inträffa(normalfallet), riskerna med dem samt hur vi skall kunna åtgärda dem. / <p>The purpose of this paper is to create a business plan and develop our business concept that was originally selling men's clothing at a lower price segments for men between 18-30 years in the Swedish market. Our problem formulation is: How do we design a sustainable business plan? How do we create a business concept for our selected concept? How should the offer be designed and what elements should be included to reach potential consumers? We have studied different sources with examples of business plans and what they contains, we have also through personal meetings at Drivhuset in Borås been assisted by the Project Manager Linn Johansson to develop our concept and business plan. In a survey did we interview men between 18-30, because we wanted to find out which one is our target audience and also see if there is interest for our concept. The study gave us a good foundation to build our business plan and business concept on. In our business plan we have chosen to concentrate on the business concept, vision and objectives, marketing plan and risks. In the market plan we will determine our market through segmentation and positioning. We look at the competitive landscape through SWOT analysis and business intelligence. We present the marketing mix and how we chose to make use of it to reach the market and which parts we think are most important to us. In our essay we have analyzed our prospective customer, market and competitors through various methods. For example, we have SWOT analysis of our business and also on the two largest competitors as we got up by the market investigation, Jack & Jones and Carlings. By Porters five forces we have also analyzed other potential factors that may affect us than the factors that reflects the current market situation. I the end of our business plan, we have presented three possible risk scenarios in which we take up the best thing that can happen (best case) and, the worst that could happen (worst case), it is as likely to occur (typically), the risk associated with them, and how we to remedy them.</p><p>Program: Butikschefsutbildningen</p>

The main aim of this thesis was creating a business concept based on theoretical and practical knowledge. It will serve as the basis for the creation of a new facility providing wellness and fitness services in Litoměřice. The business concept of the wellness hotel, which will provide quality accommodation, catering, fitness and wellness services, was created based on the situational analysis, competitor analysis and analysis needs of the potential customers using questionnaires.

This thesis deals with business concept of business accommodation in the village Dobrá Voda in Českých Budějovic. The aim is to develop a business concept of accommodation that reflects current mark conditions. Furthermore, this concept should serve as a basis for the development of new facilities providing ccommodation and catering services in the village of Dobrá Voda. The work will be also included analysis of the current supply of accommodation facilities in the study area, the analysis of the need of potential customers and direct interview with the owners of the property suitable for the establishment of accommodation.

The presented thesis deals with rural tourism in the Třebíč area. The main goal is to build a business concept of accommodation in rural tourism which will serve as a treasure for the emergence of a new facility. To achieve the main objective will be utilized secondary objectives: analyze of the potential of the Třebíč area as a tourism region for rural tourism, evaluation of supply of existing facilities in rural tourism and determine the requirements and wishes of potential customers. On the basis of the obtained data will be processed synthesis of data which will serve as a basis for the actual processing business concept.

There is proposed the business concept of accommodation and catering facility, which corresponds with the specific customers' requirements in the diploma work.

The aim of this thesis was to design a business concept of rural tourism accommodation in Strakonice. The concept was designed based on information obtained from a questionnaire survey directed inquiry, guided interview and a thorough situational analysis, analysis of customers, competitors and suppliers. The data thus obtained was proposed business concept of romantic country house Na Paloučku.

The aim of this thesis was to design a business concept use railways 193rd The concept was designed based on information obtained from the questionnaire survey, structured interviews and a thorough situational analysis, analysis of customers and competitors. Based on this data, it was suggested several options how the track could be used for tourism development.

The primary goal of this paper is to critically examine five of the top nine US fast food chains to look at their history and to determine what factors have lead to their massive success. The companies that will be analyzed include: McDonald's, Taco Bell, Kentucky Fried Chicken, Domino's Pizza, and Subway. Similarities and differences of these companies are compared and contrasted throughout the paper and clearly demonstrate how each company has managed to capture and maintain major market share in their respective food categories. Areas that are examined range from product quality to to business models to consumer psychology. A review of these companies reveals that there are specific success factors for each, and one overarching factor for all. Specific factors include, but are not limited to marketing technique, organizational structure and overall business concept. The one factor that seems critical to all is entering the market with an innovative and unique concept.

Ett aktuellt exempel på en bransch i stort behov av förändring är fackförbunden, som kan liknas vid tjänsteföretag där service och utveckling blir allt viktigare för att attrahera medlemmar och skapa konkurrensfördelar. Att vara medlem i ett fackförbund har under en lång period varit en självklarhet för många förvärvsarbetare i Sverige. Men under senare tid har förutsättningarna för den fackliga verksamheten förändrats. Delvis beror det på att genomförd höjning av a-kassan, stor generationsväxling på arbetsmarknaden, nya branscher och anställningsformer förändrar intresset för anställda att ansluta sig till fackliga organisationer. Detta samtidigt som allt fler ifrågasätter nyttan av medlemskapet. För att kunna behålla styrkan som förhandlingspart och opinionsbildare behöver fackförbunden attrahera nya medlemmar. Detta är en fallstudie av fackförbundet Unionens pågående förändringsarbete med syfte att identifiera interna förutsättningar för nyskapande av mervärdet. Studien har en deduktiv ansats. Empirin har insamlats genom kvalitativa intervjuer på Unionen. Teoridelen belyser olika faktorer som är viktiga för att kunna genomföra en framgångsrik förändringsprocess såsom involvering, inlärning och nyskapande, totalkommunikation och affärsidé. Resultatet visar på vikten av hög involvering av såväl medlemmar som anställda då detta ger underlag till nya kunskaper och skapar engagemang. Slutsatsen av studien är att involvering av medlemmar och anställda är grunden för att Unionen ska kunna möta förändringar i omvärlden. Genom involvering och intern marknadsföring skapas engagemang, motivation och förståelse hos de anställda, vilket ger möjlighet till nyskapande av tjänsteerbjudandet. Uppfattningen om affärsidén måste överensstämma hos både medlemmar och anställda. Om dessa kriterier uppfylls finns goda chanser till ökat mervärde för alla parter. / A current example of a sector in basically need of change are the trade unions, which can be compared to service companies where service and development becomes more important in order to attract members and to create competitive advantages. Membership in a trade union has too many acquisition workers in Sweden during a long period been a matter of course. In latter time the conditions for the trade union activity has been changed. It partial depends on implemented increase of the unemployment fund, great alternation of generation on the labor market, new sectors and forms of employment that change the interest for employees to connect to trade unions. At the same time more people questions the aim of the membership. In order to retain the strength as party to negotiations and opinion builder the trade unions needs to attract new members. This is a case study of the trade union Unionen's ongoing change work with aim to identify internal conditions for innovation of the added value. The essay is based on a deductive research approach. The empiric has been collected through qualitative interviews at Unionen. The theory part elucidates various factors that are important in order to implement a successful process of change such as involvement, learning and innovation, total communication and business concept. The result shows on the need of high involvement of members and employees because this gives base to new knowledge and creates commitments to the mission. The conclusion of the study is that involvement of members and employees is the basis for Unionen to meet changes in the surrounding world. Involvement and internal marketing creates commitments, motivation and understanding to the employees, that gives possibility to innovation of the offer. The view of the business idea must correspond with the opinion of both members and employees. If these criteria are met there are good opportunities to achieve increased added value for all parties.