Thesis (Ph. D.)--Polytechnic Institute of Brooklyn, 1972. / eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references (leaves 181-187).

Leung Kar Ho, Eugene. / "Architecture Department, Chinese University of Hong Kong, Master of Architecture Programme 2009-2010, design report." / "May 2010." / Includes bibliographical references (p. 109). / Text in English with some Chinese. / Chapter PF --- PREFACE / Chapter 01 --- MOBILITY & THE CITY / Chapter 02 --- TRANSPORTATION HUB / Chapter 03 --- DENSIFICATION & INTENSIFICATION / Chapter 04 --- PUBLIC ENGAGEMENT / Chapter 05 --- THE SITE / Chapter 06 --- DESIGN CONCEPT / Chapter 07 --- DESIGN DEVELOPMENT / Chapter 08 --- THE DESIGN / Chapter AX --- APPENDIX

Thesis (M. Arch.)--University of Hong Kong, 2004. / Includes special report study entitled: Implementation strategy of infrastructure in Hong Kong. Also available in print.

Subject of this thesis is to create a business plan for the branch of Subway franchise and acquaint with the concept of franchising. Theoretical part of the diploma thesis applies to definition of franchising, its characteristics, features, advantages and disadvantages for both parties and describes the elements necessary for setting up business. In application part of the thesis is introduced the business plan for opening of Subway branch.

Historically, in Iran, ornament was an integral part of architecture and considered a valuable part of built form. However, in time the use of ornament suffered from the decline of figural articulation in architecture, and its status was diminished to mere decoration. In this process, ornament shifted from a pattern that was integrated with the structure to the role of revetment, from symbolic to commemorative, and from meaningfully designed to arbitrary. Investigating the changing modes of ornament to understand its significance and survival, this thesis looks at the decline of ornament from its role as a necessary structural component and/or an expressive element communicating the common values of a society into an arbitrary fragment celebrating the significant past. Traditional ornament was dependent not only on architecture but also on science, cosmology, culture, art, literature, as well as on society and its beliefs; therefore there was an intimate relationship between ornament and its context, and more importantly including the inhabitant or spectator who held those beliefs. However, today those close ties no longer exist and ornament is characterized variously as luxurious, decorative, and retrospective. This change is studied from various perspectives including historical forces, prehistory, traditional Persian cultural expression, the incursion of Islamic motifs and geometries, modernity and folk legend. To retrieve and reinstate the link between ornament and building as well as with the spectator, the thesis project engages the narrative content of ornament to re-establish these relationships. It tells its own story not in a literal way, but rather through the complex tale of the lovers in the famous historical poem (c.1190) by Nezami. The thesis narrates the epic romance of Farhad and Shirin within a love triangle with its superb pictorial cues for depiction. The story unfolds through a series of architectures and architectural representations and images. The theme and motifs of the poem imply transition (both spiritual and physical) that corresponds to the transformative mode of ornament par excellence. The ornamental manifestation of the depicted poem is applied in a subway station which is in itself the locus of transition in our contemporary lives. The architectural details of the design project are fragments of the selected episodes from the story.

Historically, in Iran, ornament was an integral part of architecture and considered a valuable part of built form. However, in time the use of ornament suffered from the decline of figural articulation in architecture, and its status was diminished to mere decoration. In this process, ornament shifted from a pattern that was integrated with the structure to the role of revetment, from symbolic to commemorative, and from meaningfully designed to arbitrary. Investigating the changing modes of ornament to understand its significance and survival, this thesis looks at the decline of ornament from its role as a necessary structural component and/or an expressive element communicating the common values of a society into an arbitrary fragment celebrating the significant past. Traditional ornament was dependent not only on architecture but also on science, cosmology, culture, art, literature, as well as on society and its beliefs; therefore there was an intimate relationship between ornament and its context, and more importantly including the inhabitant or spectator who held those beliefs. However, today those close ties no longer exist and ornament is characterized variously as luxurious, decorative, and retrospective. This change is studied from various perspectives including historical forces, prehistory, traditional Persian cultural expression, the incursion of Islamic motifs and geometries, modernity and folk legend. To retrieve and reinstate the link between ornament and building as well as with the spectator, the thesis project engages the narrative content of ornament to re-establish these relationships. It tells its own story not in a literal way, but rather through the complex tale of the lovers in the famous historical poem (c.1190) by Nezami. The thesis narrates the epic romance of Farhad and Shirin within a love triangle with its superb pictorial cues for depiction. The story unfolds through a series of architectures and architectural representations and images. The theme and motifs of the poem imply transition (both spiritual and physical) that corresponds to the transformative mode of ornament par excellence. The ornamental manifestation of the depicted poem is applied in a subway station which is in itself the locus of transition in our contemporary lives. The architectural details of the design project are fragments of the selected episodes from the story.

Thesis (M.Arch.)--University of Detroit Mercy, 2009. / "24 April 2009."

The social networks are becoming very popular among both general users and companies. More and more firms are using them as an efficient tool of advertising and promoting themselves. Today, there exist plenty of social networks. Among them, Facebook and Twitter are the most world-wide popular and well-known. Besides, some countries have their own ones, as in case of Russia where the leading social network is Vkontakte. The aim that this thesis faces is to make an observation how social networks are used in different countries, to compare the results and give recommendations to the studied countries France, Russia and Sweden in the example of Subway Company. Besides, another aim of our thesis is to provide Subway Vietnam with recommendations about how to be as efficient as possible on Facebook, based on the three observed countries: France, Russia and Sweden. The social networks are start to be discussed in the scientific literature, thus there is not enough of suitable literature. Still we chose the content strategy and social media as the leading frame of reference. These theories accompanied with method we chose in our observation and analytical part. Our chosen method is qualitative approach with netnography and interview tools applied for the case study in the example of Subway Company in France, Russia, Sweden and Vietnam. The observations and analysis are made individually to every country and later compared in a summarizing table in order to provide recommendations to every country and particularly to Vietnam which Subway has just entered. This thesis is contributed to Subway Company and its local branches particularly in France, Russia, Sweden and Vietnam. In general, this work can be regarded as guidelines for companies that use social networks in the promoting aims.

No description available.

Yue Shuk Wai, Doris. / "Architecture Department, Chinese University of Hong Kong, Master of Architecture Programme 2010-2011, design report." / Includes bibliographical references. / Chapter A. --- Research / Abstract / Study on Tokyo's Station Identity / Transit Value Capture. Tokyo / Rail & Property Development. Hong Kong / Renegotiating Public Space / Case Study: Tokyo Midtown / A Collaboration between Public & Private Sectors / The Relationship between Public Space formed with Building and Street / Chapter B. --- Design / Branding of Hong Kong MTRC and its Station Identity / Hypothesis / The West Island Line / Hong Kong Renewal Strategies / Site Analysis / Conclusion of URS Review and Interview with Shopkeepers / Redistribution of Site GFA / Lighting and Shading Investigation / Site Anaylsis & Design Strategies / Three Negotiation Parties / Design Principle / Plans. Concept Diagrams. Sections. Perspective / New Station Identity of Sai Ying Pun / Bibliography