This thesis deals with the new trends and the specifics of marketing in China. The first part deals with theoretical knowledge of the marketing plan, specific applications of marketing in China and the particularities of the Chinese consumer market. The second part describes draft of marketing plan for the company IREC working in IT and Technology in Beijing. Detailed situational analysis including SWOT analysis is carried out. Based on this analysis, the marketing objectives are set and marketing strategies and action programs designed. The last part comprises of the financial plan and design of the control system.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:73976 |
| Date | January 2010 |
| Creators | Hlaváč, Lukáš |
| Contributors | Štědroň, Bohumír, Skokanová, Dagmar |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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