The user experience in the e-commerce industry plays a pivotal role in retaining its customers.The competition between e-commerce business stores such as H&M or Kappahl is so fierce that improving the most basic functionalities, such as the current poor browsing experience ofe-commerce websites, can attract or retain even more internet users. Addressing this pressing issue in UX, an innovative solution addressing poor browsing experiences at e-commerce websites could be achieved through the personalization of the primary navigation menu. In an attempt to lay the foundations for further research in this niche, this paper addresses a design of a personalized navigation menu that renders recommended items based on the individual’s user patterns. The aim is to study the usability of such a digital artifact through the three usability metrics (Efficiency, Effectiveness and Satisfaction) in an attempt to understand if a personalized navigation menu is a viable solution for both practical implications and scientific research.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:hj-65388 |
| Date | January 2024 |
| Creators | Lutterodt, Emmanuel, Bacconnier, Lucas |
| Publisher | Jönköping University, JTH, Avdelningen för datateknik och informatik |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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