Made available in DSpace on 2014-12-17T15:06:41Z (GMT). No. of bitstreams: 1
JanainaTC.pdf: 1439065 bytes, checksum: 44bd95c7b703944bff11f5aee8d28797 (MD5)
Previous issue date: 2007-11-01 / To the observe the periods of electoral campaigns, we can realize sharply the abundance of political propaganda that announces the candidates, their campaign record, their proposed and everything that can carry them to the victory in the urns. The propaganda is today an essential tool in the votes dispute, in consequence of this, there is, in Brazil, the increasing participation of the Politics Parties in seminars of electoral marketing. They are varied strategies of the media used in the divulging of the candidacies, among them the slogan. Instigated by the explicit relation media/political, this work intends to investigate the ideologies (values) announced by the slogans of political propaganda that circulated in electoral periods. Thus, we base on the theory of the Circle of Bakhtin, who considers the statement as unit of the verbal communication, and that conceives the language as phenomenon dialogical, and, too, in the conceptions of alien words, social voices and dialogical relations formulated by the referred theory. We use, for better to comprehend, the slogan as strategy mediatic, of the classical study done by Olivier Reboul
concerning the slogan; and, like starting point of a conception about ideology, studied John Thompson to comprehends the ideological phenomenon. Our corpus it constitutes of 14 political slogans announced in the campaigns for mayor of the cities in Natal and Mossor?, both located in Rio Grande do Norte s state, Brazil, in 1996, 2000 and 2004. For the analysis of these slogans, we consider the social-historical context in which were announced, being contemplated the linguistic and discursive aspect, according to the following methodological order: the identification of alien words (interdiscours); the social voices and the kinds dialogical relations established; and, finally, the ideology announced by the statement. This way, we can arrive to the conclusion that in the electoral context occurs a true ideologies war , in other words, in the political game of an electoral campaign, the slogans announces different values, which vary in several factors function, for example, the historicity, the subject that enunciates, the discursive positionings. / Ao observarmos os per?odos de campanhas eleitorais, podemos perceber nitidamente a abund?ncia de propaganda pol?tica que divulga os candidatos, sua agenda de campanha, suas propostas e tudo o mais que possa lev?-los ? vit?ria nas urnas. A propaganda ? hoje uma
ferramenta essencial na disputa de votos, em conseq??ncia disso, h?, no Brasil, a crescente participa??o dos partidos em semin?rios de marketing eleitoral. S?o variadas estrat?gias midi?ticas utilizadas na divulga??o das candidaturas, dentre elas o slogan. Instigados pela
expl?cita rela??o m?dia/pol?tica, este trabalho pretende investigar as ideologias (valores) veiculadas pelos slogans de propaganda pol?tica que circularam em per?odos eleitorais. Para tanto, nos ancoramos na teoria do C?rculo de Bakhtin, que considera o enunciado como unidade da comunica??o verbal, e que concebe a linguagem como fen?meno dial?gico, e, ainda, nas concep??es de j?-dito, vozes sociais e rela??es dial?gicas formuladas pela referida teoria. Lan?amos m?o tamb?m, para melhor compreender o slogan como estrat?gia midi?tica, do estudo cl?ssico feito por Olivier Reboul acerca do slogan; e, como ponto de partida de uma concep??o sobre ideologia, vimos como John Thompson compreende o fen?meno ideol?gico. Nosso corpus constitui-se de 14 slogans pol?ticos veiculados nas campanhas para prefeito das cidades de Natal
e Mossor?, ambas localizadas no estado Rio Grande do Norte, Brasil, em 1996, 2000 e 2004. Para a an?lise desses slogans, consideramos o contexto s?cio-hist?rico nos quais foram veiculados, sendo contemplado o aspecto ling??stico e discursivo, de acordo com a seguinte ordem metodol?gica: a identifica??o dos j?-ditos (interdiscurso); as vozes sociais e os tipos de rela??es dial?gicas estabelecidas; e, por fim, a ideologia veiculada pelo enunciado. Com isso, podemos chegar ? conclus?o de que no contexto eleitoral ocorre uma verdadeira guerra de ideologias, ou seja, no jogo pol?tico de uma campanha eleitoral, os slogans veiculam diferentes
valores, que variam em fun??o de diversos fatores, por exemplo, a historicidade, os sujeitos enunciadores, os posicionamentos discursivos.
| Identifer | oai:union.ndltd.org:IBICT/oai:repositorio.ufrn.br:123456789/16131 |
| Date | 01 November 2007 |
| Creators | Capistrano, Janaina Tomaz |
| Contributors | CPF:04761391472, http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4793534Y1, Alves, Maria da Penha Casado, CPF:24162906491, http://lattes.cnpq.br/7377731555637172, Silva, Olga Maria Tavares, CPF:59535504720, http://lattes.cnpq.br/3654856659579727, Oliveira, Maria Bernadete Fernandes de |
| Publisher | Universidade Federal do Rio Grande do Norte, Programa de P?s-Gradua??o em Estudos da Linguagem, UFRN, BR, Lingu?stica Aplicada; Literatura Comparada |
| Source Sets | IBICT Brazilian ETDs |
| Language | Portuguese |
| Detected Language | English |
| Type | info:eu-repo/semantics/publishedVersion, info:eu-repo/semantics/masterThesis |
| Format | application/pdf |
| Source | reponame:Repositório Institucional da UFRN, instname:Universidade Federal do Rio Grande do Norte, instacron:UFRN |
| Rights | info:eu-repo/semantics/openAccess |
Page generated in 0.0025 seconds