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Are Engineering Consultancies Really That Different? : A Customer Perspective

The thesis is concerned with clients’ perspective towards large engineering consultancies. Thecore aim of this work is to understand what client evaluates when trying to define how engineering consultancies are different from each other. To understand this area, theories of marketing and branding in professional service industry will be analyzed. Further interviews with both clients and consultants were held and based on empirical findings and theoretical perspective, conclusions are drawn.

Identiferoai:union.ndltd.org:UPSALLA1/oai:DiVA.org:kth-123674
Date January 2013
CreatorsUzdanavicius, Tomas
PublisherKTH, Entreprenörskap och Innovation
Source SetsDiVA Archive at Upsalla University
LanguageEnglish
Detected LanguageEnglish
TypeStudent thesis, info:eu-repo/semantics/bachelorThesis, text
Formatapplication/pdf
Rightsinfo:eu-repo/semantics/openAccess
RelationExamensarbete INDEK ; 2013:27

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