The ingrained economic, political, and cultural structures in society create difficulties for people to change consumption habits because they have existed in society for a long time where individuals’ social networks affect consumption. The purpose of this research has been to highlight and analyze the effect of the connection between social network and consumption and to reflect on how one's social network affects consumption habits. A quantitative survey using the 2018 Living Costs and Food Survey dataset with 5000 respondents was conducted for this reason. Social cost was used as a measure to highlight the effect it has on consumption. The result highlighted that material products acted as symbolic capital that the respondents consumed to strengthen their social ties that existed within their social networks.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:lnu-120414 |
| Date | January 2023 |
| Creators | Andersen, Erika, Kostadinovska, Alexandra |
| Publisher | Linnéuniversitetet, Institutionen för samhällsstudier (SS) |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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