<p>Problem: Online yacht booking market is now very competitive market. There are many</p><p>yacht online companies in the market. Therefore, it is critical for yacht online</p><p>companies to understand customers’ needs and to know what the selection</p><p>criteria are that customers use to book yacht online. As rental yacht sales agents</p><p>are mostly virtual companies, which mainly use Internet to reach target</p><p>customers and conduct most of the purchase process. Therefore, one question</p><p>that need to be researched is how important is the website for the rental yacht</p><p>sales agent when it comes to getting new customers and keeping the old ones?</p><p>Purpose: The purpose of the study is to find out what the selection criteria which</p><p>customers use to evaluate when booking yacht online are.</p><p>Method: This study is primarily based on qualitative research by using in-depth interview</p><p>method. Customer decision making process is applied in order to suit with the</p><p>topic. The data collection came from two sources, primary and secondary data.</p><p>Conclusion: The important selection criteria for new customers are websites containing</p><p>necessary information which mentioned by the interviewees during the</p><p>interview, word of mouth of the company and services from the company and its</p><p>sale staff. These three selection criteria have huge effect on new customers in</p><p>order to book yacht online. For the experienced customers, there are two selection</p><p>criteria which are considered as the most important criteria which are services</p><p>from the company and its sale staff and website containing necessary information.</p>
| Identifer | oai:union.ndltd.org:UPSALLA/oai:DiVA.org:mdh-9841 |
| Date | January 2010 |
| Creators | Nualnim, Nuanyong, Phuaksawat, Chayanut |
| Publisher | Mälardalen University, School of Sustainable Development of Society and Technology, Mälardalen University, School of Sustainable Development of Society and Technology |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, text |
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