Return to search

Consumers' Behavioral Intentions Regarding Online Shopping

This study investigates the consumers' intention towards Internet shopping. The Theory of Planned Behavior is used to predict behavioral intention (BI), which is a function of attitude, subjective norm, and perceived behavioral control (PBC). The effects of demographic and personal variables on BI are also examined. Data analysis (n = 303) indicates that attitude, subjective norm, perceptions of behavioral controls, and previous purchases are significant predictors of behavioral intention. Product/Convenience, Customer Service (attitude factors), Purchase and Delivery, Promotional Offers, Product Attribute (factors of PBC), subjective norm, hours spent online, money spent online, and previous purchases discriminate respondents of high BI from low BI. Behavioral intention of shopping online is highest for Specialty Products followed by Personal, Information Intensive, and Household Products.

Identiferoai:union.ndltd.org:unt.edu/info:ark/67531/metadc2634
Date08 1900
CreatorsKumar, Shefali
ContributorsKim, Youn-Kyung, Hawley, Jana M., Ryan, Sherry, Crutsinger, Christy
PublisherUniversity of North Texas
Source SetsUniversity of North Texas
LanguageEnglish
Detected LanguageEnglish
TypeThesis or Dissertation
FormatText
RightsPublic, Copyright, Kumar, Shefali, Copyright is held by the author, unless otherwise noted. All rights reserved.

Page generated in 0.0018 seconds