Title:                     Factors of online movie services that influence the intention of Swedish people to adopt it. Background:      Currently there are very few providers of online movie services.  There are no established or well known companies that provide such a service in Sweden.  One thought is that this may be a reason why the illegal download and piracy industry is still rife in Sweden.  With this in mind, it is the authors’ aim to discover what factors influence the intention of Swedish people to adopt an online movie service.    Theory:                The conceptual framework used in this report is based on the Theory of Planned Behavior. After a critical literature review, this theory was adapted and other variables were added in order to create the most suitable conceptual framework for this research. Method:             This descriptive research was done with quantitative approach. The primary data was collected from Swedish people by a questionnaire in Swedish and it was distributed to them via online and in person. Conclusion:       There are several important factors for online movie services that influence the intention of Swedish people to adopt it. First, the subjective norm is one of the most important factors. A person is influenced by other people close to him/her and if those other people are positive about watching movies online, he/she is more likely to adopt the service. The second factor is the current way of watching movies. When people watch movies on the computer, laptop or via DVD, they are more likely to adopt the service, but it is the other way round for people who often watch movies on their TV. The third relevant factor that influences the intention to adopt is price consciousness. People are variously divided on this issue; some are willing to pay, whilst others rather want to watch free movies with commercials. However, most of the people do not want to pay to watch movie online and they look for the cheapest option. Finally, the attitude toward the service, a positive attitude is determined mostly by the relative advantages and the low complexity of the online movie services. People who think that online movies have advantages and it is not complicated are likely to adopt the services. Furthermore women are more likely to adopt than men and people older than 45 are not very likely to adopt the services.

This study is to discuss the service quality electronic components manufacturers can provide. 120 questionnaires were mainly from three groups: (1)Electronic parts and components manufacturers; (2)Optoelectronic manufacturers; and(3)Semiconductor manufacturers. The goal of this study is to investigate the six supplier¡¦s service quality dimensions (service reliability, credibility, service competence, internal organizational communication, service flexibility and financial trust) on customer satisfaction and behavioral intentions relationship. This study is based on the ¡§SSQSC¡¨ model which has been applied in the Indian manufacturing industry. The conclusions of this study are presented as follows: 1.The two dimensions ¡§credibility¡¨ and ¡§internal organizational communication¡¨ have significant effects on customer satisfaction. 2.The two dimensions ¡§service reliability¡¨ and ¡§internal organizational communication¡¨ have significant effects on behavioral intention. The conclusions above are significant to the management in the following aspects. 1.Work experience differences in some dimensions will affect the satisfaction. 2.Company size will affect customer satisfaction. The larger the company size, the higher the customer satisfaction. However, this does not apply on very large size companies. 3.The number of employees will affect customer satisfaction. Companies with more than a certain number of employees can provide better services. However, this does not apply on very large size companies. 4.The top three services that respondents are most satisfied with are: (1) Service competence (2) Internal organizational communication (3) Service reliability. On the other hand, the top three services that respondents are most dissatisfied with are (1) Finance Trust (2) service flexibility (3) credibility. It is proposed that suppliers can further strengthen the credibility dimension, which has the most significant impact on customer satisfaction in the result of this study.

Nowadays ERP system is crucial for management to improve internal process or SOP. The critical roles of ERP system are system user and MIS. This research is to discuss the main factors of MIS professional service quality based on IMP structures affecting user¡¦s satisfaction and behavior intention based on electronic manufacturing industry. A total 100 questionaries were filled out by system users and 76 were returned effectively. The data analysis goes to the conclusion as below. 1. The three dimensions ¡§social exchange¡¨¡B ¡§cooperation¡¨ and ¡§system quality¡¨ have significant effects on user satisfaction. 2. The two dimensions ¡§social exchange¡¨ and ¡§system quality¡¨ have significant effects on behavioral intention. The above conclusions are significant to the management as the following aspects. 1. Female user is willing to accept routine and paper work than male user. The satisfaction and behavior intention is also higher than male user. 2. The open and trust attitude between user, MIS and management is crucial to improve ERP system and internal process. 3. System quality and stability is key point for system user.

As the human population grows, so too does the need to understand human behavior. One particularly important aspect of human behavior is how it changes within conglomerations of people, i.e. crowds. In this thesis, a method for modeling crowd behavior is proposed. This method draws inspiration from the concept of behavioral intention and the related forces of attitudes, influences, and social norms. These topics are first defined and detailed, followed by a survey of related research. Next, the model is presented and adapted to three common crowd dynamics, each stressing a different component of behavioral intention. Observations are made about these models, and extensions to the models and directions for future research are considered.

Yes / Social commerce (s-commerce) has gained prominence with advances in social media and social networking technologies over the last decade. Prior research has employed diverse theoretical perspectives to understand and explain consumer behavior within s-commerce but has also produced inconsistent results. This study integrates different theoretical perspectives including trust, social support, and social presence. The research portrays an integrated research model involving factors that impact behavioral intention and use behavior of s-commerce consumers whilst synthesizing prior empirical findings. A meta-analytic structural equation modeling (MASEM) method was used to synthesize 189 findings reported in 68 s-commerce studies and to analyze the structural model. Our findings show that trust and informational support have positive effects on behavioral intention while trust and emotional support have positive effects on use behavior. Furthermore, our findings highlight that behavioral intention influences use behavior and mediates the effect of trust and informational support on use behavior. The implications for research and practice are discussed in detail.

The primary purpose of this study was to examine how much different types of media affect a tourist’s decision when choosing a destination to travel. Further, this study attempted to investigate the impact of the different types of media on a tourist’s behavioral intentions. A primary field survey was designed for this study to collect data and multivariate analysis of variance (MANOVA) was performed to analyze the data and test the hypotheses. As a result, the most influential media form for choosing a destination to travel was social media, while brochure ranked the last. Subsequently, demographic factors showed noticeable propensities for the different types of media. Lastly, media types had a significant impact on three behavioral intentions for traveling as well. Study findings are expected to provide valuable information to better utilize the media as a marketing tool for the tourism industry.

To explore the destination images of Thailand as a tourist destination from the point of view of Swedish Generation X tourists in Västerås by examining their satisfaction/dissatisfaction and behavioral intentions after traveling to Thailand. To test the theoretical DI formation and interrelationships of those components. A qualitative research approach with in-depth interviews to collect empirical date derived from respondents’ first-hand experiences. Destination Image Theory was used as a background and Content Analysis Approach was used to analyze data.  Thailand was perceived positive and negative by Swedish generation X tourists in Västerås. They were satisfied with their stay at Thailand. After traveling to Thailand, most of them would like to revisit Thailand, but few of them want to travel to new destination. All of them are willing to tell friends or relatives about their experiences in Thailand.

This study investigates the consumers' intention towards Internet shopping. The Theory of Planned Behavior is used to predict behavioral intention (BI), which is a function of attitude, subjective norm, and perceived behavioral control (PBC). The effects of demographic and personal variables on BI are also examined. Data analysis (n = 303) indicates that attitude, subjective norm, perceptions of behavioral controls, and previous purchases are significant predictors of behavioral intention. Product/Convenience, Customer Service (attitude factors), Purchase and Delivery, Promotional Offers, Product Attribute (factors of PBC), subjective norm, hours spent online, money spent online, and previous purchases discriminate respondents of high BI from low BI. Behavioral intention of shopping online is highest for Specialty Products followed by Personal, Information Intensive, and Household Products.

The debate about how to frame health messages to maximize their effectiveness is ongoing. Research supports the use of both positive and negative frames under different conditions. This project was developed to further clarify the circumstances under which a negative frame may be harmful, or even backfire. In Study 1 it was proposed that past drinking behavior would moderate the relationship between message frame and behavioral intention to drink alcohol in the future such that people with a heavy drinking past would react to a negatively framed message by increasing their intention to consume alcohol. A total of 212 students participated in the study where they completed a questionnaire to provide information on some of the key variables, such as drinking history, and then were asked to read mock health materials with either a positive or negative frame. They concluded the study by responding to a final questionnaire where they provided feedback on the health materials and indicated their intentions to drink in the future. Results of this study supported the hypothesis. The goals of Study 2 were to replicate the findings of Study 1 and to test the hypothesis that self-esteem would be a second-order moderator of this effect such that people with a heavy drinking past and high self-esteem would be most likely to respond to a negatively framed message by increasing their intention to drink alcohol in the future. A total of 490 students participated in the study, which followed the same procedure as the first study. Results of Study 2 failed to replicate the findings from Study 1, and indicated that self-esteem did influence the relationship between past behavior, message frame and behavioral intention but not in the proposed direction. The marginally-significant effect found in Study 2 suggested that heavy drinkers with high self-esteem were actually more likely to decrease their intentions to drink alcohol after reading a negatively framed message. Because of the inconsistency in the results of the two studies presented, proposed directions for future research are discussed.

The debate about how to frame health messages to maximize their effectiveness is ongoing. Research supports the use of both positive and negative frames under different conditions. This project was developed to further clarify the circumstances under which a negative frame may be harmful, or even backfire. In Study 1 it was proposed that past drinking behavior would moderate the relationship between message frame and behavioral intention to drink alcohol in the future such that people with a heavy drinking past would react to a negatively framed message by increasing their intention to consume alcohol. A total of 212 students participated in the study where they completed a questionnaire to provide information on some of the key variables, such as drinking history, and then were asked to read mock health materials with either a positive or negative frame. They concluded the study by responding to a final questionnaire where they provided feedback on the health materials and indicated their intentions to drink in the future. Results of this study supported the hypothesis. The goals of Study 2 were to replicate the findings of Study 1 and to test the hypothesis that self-esteem would be a second-order moderator of this effect such that people with a heavy drinking past and high self-esteem would be most likely to respond to a negatively framed message by increasing their intention to drink alcohol in the future. A total of 490 students participated in the study, which followed the same procedure as the first study. Results of Study 2 failed to replicate the findings from Study 1, and indicated that self-esteem did influence the relationship between past behavior, message frame and behavioral intention but not in the proposed direction. The marginally-significant effect found in Study 2 suggested that heavy drinkers with high self-esteem were actually more likely to decrease their intentions to drink alcohol after reading a negatively framed message. Because of the inconsistency in the results of the two studies presented, proposed directions for future research are discussed.