Title:                     Factors of online movie services that influence the intention of Swedish people to adopt it. Background:      Currently there are very few providers of online movie services.  There are no established or well known companies that provide such a service in Sweden.  One thought is that this may be a reason why the illegal download and piracy industry is still rife in Sweden.  With this in mind, it is the authors’ aim to discover what factors influence the intention of Swedish people to adopt an online movie service.    Theory:                The conceptual framework used in this report is based on the Theory of Planned Behavior. After a critical literature review, this theory was adapted and other variables were added in order to create the most suitable conceptual framework for this research. Method:             This descriptive research was done with quantitative approach. The primary data was collected from Swedish people by a questionnaire in Swedish and it was distributed to them via online and in person. Conclusion:       There are several important factors for online movie services that influence the intention of Swedish people to adopt it. First, the subjective norm is one of the most important factors. A person is influenced by other people close to him/her and if those other people are positive about watching movies online, he/she is more likely to adopt the service. The second factor is the current way of watching movies. When people watch movies on the computer, laptop or via DVD, they are more likely to adopt the service, but it is the other way round for people who often watch movies on their TV. The third relevant factor that influences the intention to adopt is price consciousness. People are variously divided on this issue; some are willing to pay, whilst others rather want to watch free movies with commercials. However, most of the people do not want to pay to watch movie online and they look for the cheapest option. Finally, the attitude toward the service, a positive attitude is determined mostly by the relative advantages and the low complexity of the online movie services. People who think that online movies have advantages and it is not complicated are likely to adopt the services. Furthermore women are more likely to adopt than men and people older than 45 are not very likely to adopt the services.

Adoption of location-based services (LBS) was for a long time below expectations, and most of the studies attribute it to privacy concerns of users. However, many new LBS applications are currently among the most downloaded application for smartphones, particularly entertainment applications. Therefore, this research aims to find out whether privacy concerns still matter to users and to explore the role of the privacy in the adoption of LBS entertaining applications. The adopted methodology is qualitative research and data are collected through interviews and additional information from the smartphones ofparticipants. Ten individuals among university students at Linnaeus University in Sweden are selected for this research, and this sample choice is per their experience with two selected LBS entertaining applications, Pokémon Go and Tinder. As a result, six themes have been recognized to answer the research questions. Low privacy concerns about location information, especially in entertainment applications with negligible effect on adoption have been identified. However, author of this research suggests, that developers of LBS entertaining applications should care for retaining their credibility because it can have an impact on the adoption of their LBS services.

Bakalauro baigiamajame darbe nagrinėjama savitarna lyginant ją su tradicine paslauga prekybos centruose Lietuvoje bei naujos paslaugos įtaka jos vartotojams. Teorinėje dalyje pateikta savitarnos esmė ir bendrosios jos savybės, savitarnos valdymo veiksnių analizė (naudojimosi savitarna lemiami veiksniai, savitarnos priėmino veiksniai), aptarti savitarnos technologijos tinkamumo kriterijai bei savitarnos reikšmė aptarnaujant klientus. Darbo problema. Stiprėjanti konkurencija paslaugų sektoriuje skatina paslaugų įmones ieškoti naujų verslo technologinių sprendimų, kurti naujas paslaugų technologijas, kurias taikant paslaugos teikiamos efektyviau. Savitarnos technologijos taikymas aptarnaujant vartotojus yra efektyvesnis negu individualizuotas, tačiau nevisos savitarnos paslaugos prigyja. Savitarnos pripažinimas iš vartotojų pusės yra susijęs su pasitikėjimu paslaugos teikėju, todėl yra svarbu nustatyti veiksnius darančius įtaką vartotojų suvokimui apie pačią paslaugą ir nustatyti savitarnos mašinų reikalingumą Lietuvos prekybos centruose. / This bachelor final paper analyses self-service comparison to traditional service of shopping centers in Lithuania and the input of self-service technology on service users. Theoretic chapter provides the analysis of the essence and general properties of self-service as well as analysis of the self-service operate factors (the use of self-service determinant factors and self-service adoption factors), discussion of the eligibility criteria for self-service technology and self-service importance for customer needs. Work problem. Increasing competition in the services sector encourages service companies of finding new technological solutions for their business and create new technology based services for more efficiency. Self-service technology for customer servicing is more effective than individualized but not all self-service naturalize. Self-service recognition from the consumer side is related to the trust of the service provider, so it is important to identify the factors influencing consumer’s perceptions of service and the need for self-checkout alternative in shopping centers of Lithuania.