This paper explores the disparities in media coverage between men’s and women’s sports. It utilises the media coverage of the German sports news outlet, Sportschau, to examine the differences in terms of language, depth, amount, and framing between the 2023 FIFA Women’s World Cup and the 2022 FIFA Men’s World Cup. Through a comparative Content analysis, this study aims to uncover disparities in the media coverage of men’s and women’s football in Germany. By using Feminist Media Studies Theory, it seeks to reveal potential biases, inequalities, and differences in the portrayal of gender in sports media. The paper is applying qualitative and quantitative data analysis to gather broader insights to understand different aspects and perspectives of the media coverage. The research reveals enduring gender biases in German sports media. Sexist language was more common in the coverage of the women’s tournament as well as an emphasis of feminine qualities, personal narratives, and struggles.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:mau-68265 |
| Date | January 2024 |
| Creators | Wilke, Philine Sophie |
| Publisher | Malmö universitet, Institutionen för globala politiska studier (GPS) |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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