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Residents’ perceptions of the 2010 FIFA World Cup: a case study of a suburb in Cape Town, South Africa

Mini-dissertation submitted in partial fulfilment of the requirements for the
degree
Master of Technology: Tourism and Hospitality Management
in the Faculty of Business
at the Cape Peninsula University of Technology
2009 / Sport tourism events have grown in prominence globally. Governments increasingly include
these activities into their development and tourism strategies. Notably, there are benefits and
costs to hosting sport mega-events. The 2010 FIFA World Cup presents South Africa with
tangible and intangible benefits.
Communities are one of the most important stakeholders of events. Research investigating
residents’ perceptions on impacts of mega-events, especially those residing closest to the
event location are limited. This study examined Green Point residents’ perceptions of the
2010 FIFA World Cup and the impacts of the Green Point Stadium. The aim was to
investigate the level of awareness, perceptions and attitudes of residents’ living within one
kilometre of the Stadium using a spatially based stratified random sampling method.
Interviewer completed questionnaires were administered and 344 responses from residents
recorded.
Findings reveal that residents have high levels of awareness about the event but more could
be done to improve communication and the dissemination of information by stakeholders.
Although, the stadium location was initially contested, the majority of residents favour the
chosen site. Residents’ primary concern about South Africa hosting the event relate to crime,
safety and security of visitors. Overall, residents have high expectations’ regarding social and
economic impacts. Moreover, residents have positive attitudes towards the country hosting
the mega-event and most believe that lasting legacies will be left for the nation.
The findings encourage stakeholders to promote active community involvement and
participation by using all communication methods available to regularly engage with
residents to address and alleviate concerns about perceived negative impacts of the event
and future events.

Identiferoai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:cput/oai:localhost:20.500.11838/1582
Date January 2009
CreatorsChain, Dion
PublisherCape Peninsula University of Technology
Source SetsSouth African National ETD Portal
LanguageEnglish
Detected LanguageEnglish
TypeThesis
Rightshttp://creativecommons.org/licenses/by-nc-sa/3.0/za/

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