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DATA-DRIVEN DYNAMIC CAPABILITIES An exploration into digital transformation and business strategy building entailed by a dynamic capabilities view

The pervasive nature of technological advancements has increased the complexity, and thus the environmental volatility that span well across the borders of industries and na-tions. It could be argued that the need for firms to demonstrate dynamic capabilities are greater than ever before. In this conceptual study we take an exploratory approach to understand how dynamic capabilities are dynamically interconnected with digital trans-formation and the consequences this has on the business model(s) and further, the over-arching business strategy. This is realized through the introduction of a conceptual framework for “data-driven dynamic capabilities” which constitutes that there is a dynam-ic interconnectivity at play between the dynamic capabilities and digital transformation themes. Our findings suggest that the dynamic conflation between the two help fuel one another and that the firm’s business model(s) ought to be congruent with its data-driven dynamic capabilities. Further our findings suggest that there is a feedback loop between the firm’s overarching business strategy and its data-driven dynamic capabilities. Thus, the implications of this conceptual paper will be to create new value, adding knowledge and new theoretical trajectories into the field with the help of the integrative conceptual framework introduced in our study.

Identiferoai:union.ndltd.org:UPSALLA1/oai:DiVA.org:mau-20224
Date January 2020
CreatorsMarttila Gaard, Andreas, Malmgren, Martin
PublisherMalmö universitet, Fakulteten för teknik och samhälle (TS), Malmö universitet, Fakulteten för teknik och samhälle (TS), Malmö universitet/Teknik och samhälle
Source SetsDiVA Archive at Upsalla University
LanguageEnglish
Detected LanguageEnglish
TypeStudent thesis, info:eu-repo/semantics/bachelorThesis, text
Formatapplication/pdf
Rightsinfo:eu-repo/semantics/openAccess

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