This study explores the phenomenon of children being exposed on social media by influencer mothers and how to regulate the usage of children for marketing purposes. With a mixed methods study, authors aim to see if the existing regulations are adequate to what the possible consequences could be, when being exposed on social media at an early age on commercial accounts. The study focuses on Swedish influencers and children as well as the existing Swedish laws and regulations, with the new French law as an eye opener in recognizing the phenomenon as an issue. Influencers posting pictures of their children online becomes more and more popular, and more often than not the children involved in the pictures are often too young to know exactly what the implication might be. A lot of the time these pictures also lead to income for the influencers which then means that the children themselves become a part of their parents' businesses as marketing. This is where the issue of child labour comes to be a problem, how do we know what is childlabour in this instance, and how do we protect these children from going into it? The study shows that there is a need for further research. Regarding the existing regulations of child labour, the study presents a need to define them in a more adequate way to work guiding for parents on social media.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:umu-183757 |
| Date | January 2021 |
| Creators | Sandberg, Tove, Jerner, Felicia |
| Publisher | Umeå universitet, Institutionen för informatik, Umeå universitet, Institutionen för informatik |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
| Relation | Informatik Student Paper Bachelor (INFSPB) ; 2021.35 |
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