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A case study of IoT companies active in the Swedish market; online marketingstrategies and online communication

The purpose of this study is to investigate how Swedish IoT companies use online marketing strategies and online communication to reach out to their prospects and customers.

Identiferoai:union.ndltd.org:UPSALLA1/oai:DiVA.org:hh-34959
Date January 2017
CreatorsGulliksson, Peder, Riis, Jonathan
PublisherHögskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap
Source SetsDiVA Archive at Upsalla University
LanguageEnglish
Detected LanguageEnglish
TypeStudent thesis, info:eu-repo/semantics/bachelorThesis, text
Formatapplication/pdf
Rightsinfo:eu-repo/semantics/openAccess

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