PropTech var ett begrepp som genomsyrade fastighetsbranschen sedan några år tillbaka, även om fastighetsbolag, akademiker eller finansiärer hade olika tolkningar om vad som ingick i samlingsordet, användes det frekvent för att beskriva olika typer av teknik inom fastighetssektorn. Denna teknik hade potentialen att utmana eller till och med helt förändra sättet på vilket fastighetsbolag bedrev sin verksamhet. Syftet med rapporten var att reda ut hur fastighetsbolagen definierade begreppet PropTech i sin verksamhet, samt huruvida de hade gjort interna utredningar eller analyser av tekniken. Detta för att se om det fanns en gemensam bild av vad som ingick i PropTech bland etablerade bolag och vad lösningarna resulterade i vid praktisk tillämpning. För att besvara frågeställningen använde författaren sig av en kvalitativ metod i form av intervjuer med sakkunniga inom fastighetsbolagen. Därutöver analyserades materialet vidare, vilket presenterades i arbetets resultatavsnitt. Studien kom fram till att fastighetsbolagen inte hade en definition av PropTech inom bolagen. Däremot arbetade fastighetsbolagen ständigt med utredningar kring tekniken och hur den skulle implementeras på bästa sätt, främst genom pilotprojekt. Förslag till framtida forskning var att undersöka informationsluckan mellan PropTech-bolagen och fastighetsbolagen så att teknikbolagen utvecklade teknik som efterfrågades av fastighetsbolagen. / PropTech was a concept that permeated the real estate industry for several years, even though real estate companies, academics, or investors had different interpretations of what was encompassed by the term. It was frequently used to describe various types of technology within the real estate industry. Technology that could challenge or even completely change the way real estate companies conducted their business. The purpose of the report was to clarify how real estate companies defined the concept of PropTech within their companies and whether they had conducted internal investigations or analyses of the technology. This was done to determine if there was a common understanding of what was included in PropTech amongst established companies and whether the solutions resulted in practical applications. To address this inquiry, the author employed a qualitative method, conducting interviews with experts within real estate companies. Furthermore, the material was analyzed, as presented in the results section of the paper. The study concluded that real estate companies did not have a definition of PropTech within their organizations. However, real estate companies were continuously engaged in investigations regarding the technology and how it should be implemented in the best possible way, primarily through pilot projects. A suggestion for future research was to investigate the information gap between PropTech companies and real estate companies, allowing technology firms to develop solutions that were in demand by real estate companies.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:kth-336635 |
| Date | January 2023 |
| Creators | Myrberg, Mathias |
| Publisher | KTH, Fastighetsföretagande och finansiella system |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
| Relation | TRITA-ABE-MBT ; 23543 |
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