近年來，企業界盛行引進各種企業流程管理模式以檢視企業既有之工作流程，並透過分析工具與建構方法，系統性地評估舊流程並規劃新流程。企業流程的運作績效是評估企業營運成果的重要指標之一。有關企業流程的審視分析，各有不同的方法。其中，企業流程資訊有機體(PWIO)模式，兼具管理與分析的概念與技術，因此本研究採個案研究方式，應用PWIO模式，針對國內一家某外商工作站之直銷與經銷的訂單處理流程，進行分析比較研究。分析結果顯示，個案公司之經銷訂單處理流程比直銷訂單處理流程還要精簡，再加上付出的成本也是前者小於後者，似乎有檢討直銷經營模式之必要。但因該公司實施直接銷售策略時間尚短，再加上直銷也有經銷模式不及的優點，在流程設計上仍有可改善的空間。因此根據本模式，對於個案公司提出幾點建議方案，希望個案公司能據此改善其直銷作業流程，以提升訂單處理績效。另外建議未來研究可以取得直銷及經銷訂單流程所需的各項人力成本，輔以ABC成本分析法來交叉實證PWIO的結果。本研究為國內首次應用PWIO於高科技產業，也再次驗證該模式的可行性，可供學界與業界有興趣的人士參考。 關鍵詞：企業流程資訊有機體、訂單處理流程、個案研究 / Various kinds of process management models have been introduced to the business field to improve company’s existed workflow. Enterprises can use these models to evaluate their old business processes and establish new ones systemically through analytical means and methods. There are all kinds of different analysis models, each with its unique design. Among them, the Process-Wide Information Organism (PWIO) model posses both the management concepts and analytical methods. Therefore, with a case study design, this present study tended to use this model to analyze and compare the order entry processes of its direct and indirect sales models in a worldwide company’s Taiwan branch. The results showed that the indirect order entry process was simpler and more cost-effective than the direct one. Therefore, it seemed that the subject company needed to reexamine its direct order entry process. However, due to the short term implementation of direct order entry process and the pros of direct sales model, the subject company can still adopt the direct business design with some modification. Some suggestions were raised, based on the PWIO model, to improve the direct order entry process of the subject company. In addition, this study also suggested future research could fetch all kinds of manpower cost of order-entry process in direct and indirect sale, coupled with the ABCs of Cost Analysis, to cross-validate the results of PWIO. Being the pioneer research of applying PWIO to high-tech industry, this analysis model was once again being validated. Interested academic and business personage are encouraged to explore this model further.
Key words: PWIO, order entry process, case study
| Identifer | oai:union.ndltd.org:CHENGCHI/G0095932310 |
| Creators | 張智為 |
| Publisher | 國立政治大學 |
| Source Sets | National Chengchi University Libraries |
| Language | 中文 |
| Detected Language | English |
| Type | text |
| Rights | Copyright © nccu library on behalf of the copyright holders |
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