當企業社會責任風潮在全球蔓延，企業追求經濟、環境、社會三個構面的完整度，台灣也越來越多獎項肯定企業對社會的付出。麥可‧波特提出策略性企業社會責任，認為企業盡社會責任時，應該結合其核心能力與策略，方能達到最好的成效。
當文化創意的種子在台灣散播，我們看到越來越多企業與藝文合作，不論是在回饋社會、公關或是結合其行銷策略，蔚為趨勢。而大多企業在參與藝文時，都將之歸類於其企業社會責任的一環，過往論述探究了企業參與藝文的動機、影響因素、合作模式後，期能從中找到讓企業與藝術雙贏的局面。
企業參與藝文的議題，從過往文獻的藝企合作(Arts & Business)架構來看雙方的所得；除企業與藝文，是否能對社區有所回饋；而既然被歸類為CSR議題之一，以策略性CSR的架構來檢視，是否有結合策略意涵、核心能力，讓CSR對企業有更多貢獻。本研究提出兩個在企業社會責任深獲肯定、在企業參與藝文也深獲認同的企業，希望從中以企業藝文合作、企業與社區、策略性企業社會責任三個層次檢視他們參與藝文的成效，也將這樣的模式擴大發想，期能對企業參與藝文這個領域有更大助益。 / Corporate Social Responsibility (CSR) becomes a trend in the world and the enterprises follow the triple bottom line - Environmental, Economic, and Social for a better performance. Michael Porter proposed Strategic Corporate Social Responsibility which mentioned the best CSR should integrate corporate’s core competence and strategy.
More and more enterprises are funding arts and cultural activities to give back to the society, to maintain their public relationship image, or to coordinate with marketing strategy. Most of these events are considered as a part of CSR. Past researches were hoping to find a win- win situation between the enterprises and art functions by studying the motivation, influential factors and the types of cooperation.
This paper used two case studies of the enterprises which are well recognized in the fields of both Arts & Business and CSR. We evaluated the effectiveness of the outcome with the following three steps. First, we looked at the benefits under the Arts & Business perspective, and the contribution made to the suburbs. Last, we applied Strategic CSR to see if the result is correlated to their core strategy and core competence.
| Identifer | oai:union.ndltd.org:CHENGCHI/G0097380045 |
| Creators | 張懿之, Chang, I Chih |
| Publisher | 國立政治大學 |
| Source Sets | National Chengchi University Libraries |
| Language | 中文 |
| Detected Language | English |
| Type | text |
| Rights | Copyright © nccu library on behalf of the copyright holders |
Page generated in 0.0018 seconds