目錄
謝誌－－－－－－－－－－－－－－－－I
摘要－－－－－－－－－－－－－－－－III
ABSTRACT－－－－－－－－－－－－－－IV
目錄－－－－－－－－－－－－－－－－ V
表目錄－－－－－－－－－－－－－－－VII
圖目錄－－－－－－－－－－－－－－－VIII
第壹章 緒論
第一節 研究背景與動機－－－－－－－ 1
第二節 研究問題－－－－－－－－－－ 5
第三節 研究目的－－－－－－－－－－ 5
第四節 研究流程－－－－－－－－－－ 6
第貳章 文獻探討
第一節 真誠領導－－－－－－－－－－ 7
第二節 專注覺察－－－－－－－－－－ 13
第三節 情緒勞務－－－－－－－－－－ 18
第四節 主動顧客服務績效－－－－－－ 24
第五節 各變項間之關係及假設推論－－ 27
第六節 研究理論模式圖－－－－－－－32
第参章 研究方法
第一節 研究母體與抽樣對象－－－－－ 34
第二節 研究工具－－－－－－－－－－ 35
第三節 資料分析方法－－－－－－－－38
第肆章 研究分析與討論
第一節 樣本結構之敘述性統計分析－－ 41
第二節 信度與效度分析－－－－－－－ 43
第三節 相關分析－－－－－－－－－－ 51
第四節 整體結構方程模式分析－－－－ 52
第伍章 結論與建議
第一節 結論－－－－－－－－－－－－ 65
第二節 管理實務建議－－－－－－－－ 70
第三節 研究限制與後續研究之建議－－ 72
參考文獻
中文部分－－－－－－－－－－－－－－75
英文部分－－－－－－－－－－－－－－76
附錄一：研究問卷－－－－－－－－－－ 83
| Identifer | oai:union.ndltd.org:TW/103CNUP0675003 |
| Date | January 1900 |
| Creators | 胡家榕, Chia-Jung Hu |
| Contributors | 吳濟民, 吳建德, Chi-Min Wu, Jiann-Der Wu |
| Publisher | 嘉南藥理大學, 休閒保健管理系 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | 中文 |
| Detected Language | Unknown |
| Type | 碩士 |
| Format | 95 |
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