Show Girl 以「身體」作為展演工具與追求認同的利器，她們是臺灣資訊展展場文化的核心要角，亦是展場空間環境中的靈魂人物，其在資展空間環境中，身體是自我規訓、象徵符號與權力展現的場域，而非父權凝視下的被動客體。本文以 Show Girl 身處資訊展中的形象再現與自我認知為核心，將Paul Du Gay 等人提出的文化迴路概念作為研究架構，以探討 Show Girl 透過文化過程的接合概念，梳理出女性身體作為一個主體之自我養成、身體生產、形象塑造，與展場空間環境之互動所包含消費意義、自我認同和規範衝突。並以民族誌研究方式加入論述分析的資料，深入剖析 Show Girl 的勞動經驗與心路歷程；研究結果希望立體呈現 Show Girl 行業的主體多元性，並體現 Show Girl 是一個經濟體且也兼具社會文化意涵之身分，驗證文化的循環是以複雜的方式不斷互相重疊，並通過她們的生產與再現實踐，建立文化意義。 / “Show Girl” has become a widely accepted cultural phenomenon in most Taiwan IT exhibitions. While too many arguments about them are selling perfect body figures with sex appeals to attract audience and media, many young girls still join this business. The study applies the concept of the “circuit of culture” brought up by Paul du Gay（1997） as the research framework. By using field observation and discourse analysis, the purpose of this paper is to discover how show girls look upon their bodies, how they build up of self-consciousness through their impression management tactics and figure out how they interact with exhibition stakeholders（exhibitors, brokers, and consumers, media）.
According to the research findings, show girls do not view themselves merely as sexy objects. They empower themselves with their bodies and winning sense of dominance during show time. By using the tactics they interact with stakeholders to build their self-confidence. They also change the consumptio tterns in tradeshow. By examining the five elements in the circuit of
culture —representation, identification, production, consumption, riegulation—this study proves that show girls play an important role in IT exhibirtion with their beauty economy.
| Identifer | oai:union.ndltd.org:CHENGCHI/G0101941008 |
| Creators | 許瀞文, Hsu, Ching Wen |
| Publisher | 國立政治大學 |
| Source Sets | National Chengchi University Libraries |
| Language | 中文 |
| Detected Language | English |
| Type | text |
| Rights | Copyright © nccu library on behalf of the copyright holders |
Page generated in 0.003 seconds