這個研究的主要目的有二。第一，探討台灣藝人如何使用部落格進行形象修復；第二，試圖了解當名人開始使用部落格之後，媒體、名人、與閱聽人之間互動的改變。本研究使用台灣藝人伊能靜為研究主體，並以內容分析法調查她如何在2008年發生的婚變風波中，使用部落格修復形象，以及相關的媒體報導與閱聽人反應。
研究顯示伊能靜使用bolstering, transcendence, attacking one's accuser 以及 denial 作為主要修復形象的策略。研究結果也顯示，大眾媒體並不一定將名人在部落格上發表的內容，視為事實的呈現並客觀報導。反之，媒體常將藝人的部落格內容加上自己的詮釋。因此，藝人使用部落格修復形象所做的努力，往往容易被抵消不見，當媒體早就對該事件或人物本身，設定好特定的報導框架。 / The main purpose of this research is to explore Taiwanese celebrities’ use of blogs to repair their image and the change in the interaction among media, celebrities and audiences when celebrities start to blog. In conducting this research, the researcher intends to further clarify the relationship among these three actors in the new media era, as well as understanding how celebrities attempt to repair their image in cyberspace.
Yi Neng Jing (伊能靜), a Taiwanese celebrity, is chosen as the case study in this research. A content analysis is adopted as the research method to investigate the way in which she remedied her image in a blog when it was jeopardized by news of her extramarital affair in 2008. Apart from her blog content, the mass media’s coverage and audience’s response to her in a specific time segment are also analysed.
The research findings show that Yi used bolstering, transcendence, attacking one’s accuser and denial as the major strategies to restore her image. These strategies are basically consistent with Benoit’s research into Hugh Grant’s case of lewd behavior (1997). The research findings also show that the mass media does not necessarily take what celebrities say as being fact and often makes its own interpretation of celebrities’ blogging texts. Thus, celebrities’ efforts to repair their image tend to be offset in a mass media framework.
| Identifer | oai:union.ndltd.org:CHENGCHI/G0964610071 |
| Creators | 游智翔, Yu, Chih Hsiang |
| Publisher | 國立政治大學 |
| Source Sets | National Chengchi University Libraries |
| Language | 中文 |
| Detected Language | English |
| Type | text |
| Rights | Copyright © nccu library on behalf of the copyright holders |
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