本研究旨在探討國民小學組織內部行銷、知識管理與學校效能的關聯性。研究採用調查研究法，以臺灣地區公立國民小學教師為對象，總共發出1154份問卷，回收986份問卷，回收率為85.44%，而有效問卷回收率則為81.72%。正式問卷回收之後，分別以描述性統計、t考驗、單因子變異數分析、皮爾森積差相關、逐步多元迴歸以及結構方程模式等統計方法加以分析。
本研究獲得以下七項結論，分述如下：
一、國民小學組織內部行銷在「凝聚溝通」層面的表現最突出。
二、國民小學知識管理中以「科技設施」層面最獲肯定。
三、國民小學學校效能中以「教師教學」層面最獲認同。
四、不同背景變項在國民小學組織內部行銷、知識管理與學校效能之差異有其脈絡因素存在。
五、國民小學組織內部行銷、知識管理與學校效能三者間具有正向關聯。
六、國民小學組織內部行銷及知識管理的分層面能預測學校效能。
七、國民小學組織內部行銷可直接影響學校效能，亦可間接透過知識管理的中介機制，對學校效能產生正向影響。
最後，根據文獻分析、研究結果與討論，分別就教育行政主管機關、學校教育人員以及未來研究提出建議，以供其參酌。 / The purpose of this study was to explore the relationship between organization internal marketing, knowledge management, and school effectiveness. To obtain this information, 1154 teachers were selected to complete the questionnaire, where 986 questionnaires were returned. The return rate was 85.44% and the valid rate was 81.72%. The data were analyzed by descriptive statistics, t-test, one-way ANOVA, pearson correlation analysis, stepwise regression, and structural equation modeling. The findings of this study are as followings:
1.Among all of the dimensions of organization internal marketing, “Congregate and communication” is the dominant in the elementary schools.
2.Among all of the dimensions of knowledge management, “Technology facilities” is the dominant in the elementary schools.
3.Among all of the dimensions of school effectiveness, “Teachers’ teaching” is the dominant in the elementary schools.
4.The differences of the background of organization internal marketing, knowledge management, and school effectiveness have the context factors.
5.There are significant correlations among organization internal marketing, knowledge management and school effectiveness.
6.The sub-level of the organization internal marketing and knowledge management can apparently predict the school effectiveness.
7.Organization internal marketing can affect school effectiveness directly, and which can also affect school effectiveness positively through knowledge management.
At last, according to the results, this study provides the conclusion and the suggestions particularly for the institution of educational administration, elementary schools, and future research.
| Identifer | oai:union.ndltd.org:CHENGCHI/G0096152508 |
| Creators | 陳建志, Chen, Chien Chih |
| Publisher | 國立政治大學 |
| Source Sets | National Chengchi University Libraries |
| Language | 中文 |
| Detected Language | English |
| Type | text |
| Rights | Copyright © nccu library on behalf of the copyright holders |
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