Robert Kaplan與David Norton（2004）於策略地圖一書中指出，平衡計分卡四大構面，即財務、顧客、內部流程、學習與成長，是有某種程度的相關性而連結在一起的。提升與整合無形資產，必定能改善內部流程，進而增進顧客構面與改善關係人權益。
針對此一構面相關性的課題，本研究以購物中心為例，建構百貨零售業的策略管理架構，藉由績效衡量指標的建立，實施問卷調查，找出指標重要性。接著以多變量的統計方法分析資料，驗證平衡計分卡各個構面的相關性。
研究結果發現，「學習與成長構面」顯著正向的影響「內部流程構面」；而「學習與成長構面」也顯著正向的影響「財務構面」；但「學習與成長構面」對於「顧客構面」雖然呈現正向影響，在本研究的模式下卻不顯著。另外，「內部流程構面」顯著正向的影響「顧客構面」；而「內部流程構面」對「財務構面」的影響，雖為正向但並不顯著。最後，「顧客構面」顯著正向的影響「財務構面」。
實務上的意義是，百貨公司如果要提升獲利，可以藉由學習成長構面的增進來提升內部流程構面，再藉由內部流程構面的增進來提升顧客構面，進一步由顧客構面的增進來改善財務績效。 / In the book of Strategy Maps, Robert Kaplan and David Norton delineated that the four perspectives of balanced scorecard link together in a chain of cause-and-effect relations. Enhancing and Aligning intangible assets leads to improved process performance, which, in turn, results in customer and shareholder success.
This research was based on a case study of a shopping mall in Taipei County. We established a set of performance measurement indicators and gave members of the shopping center a survey. After applying the SEM and LISREL, the results found how important those indicators were. By using multivariate analysis technique, we demonstrated the chain of causation between various perspectives of balanced scorecard.
Our findings showed that learning and growth perspective affected internal process perspective positively. Learning and growth perspective affected financial perspective positively. But learning and growth perspective could not affect customer perspective significantly. On the other hand, internal process perspective affected customer perspective positively, but could not significantly affect the financial perspective. Ultimately, we found that customer perspective affected financial perspective positively.
In practice, if a shopping center wants to raise profit by strengthening customer perspective, it can enhance learning and growth of employees to increase internal process perspective. Then, better internal process can bring out the improvement in customer perspective.
| Identifer | oai:union.ndltd.org:CHENGCHI/G0929323141 |
| Creators | 林耿毅, Lin, Keng-Yi |
| Publisher | 國立政治大學 |
| Source Sets | National Chengchi University Libraries |
| Language | 中文 |
| Detected Language | English |
| Type | text |
| Rights | Copyright © nccu library on behalf of the copyright holders |
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