平衡計分卡結合策略管理、績效評估與組織溝通等管理工具，協助管理者跳脫一貫的財務指標為首的模式，著重於策略的發展，將其確切執行，以利組織永續發展與經營。平衡計分卡已受到全球企業的推廣，但多數企業仍針對其四大構面之關鍵性衡量指標多做琢磨，卻鮮少延伸對平衡計分卡整合公司策略與資源之特質。故本研究以國外一間食品百貨連鎖與製造業做為研究對象，藉由了解個案公司之使命、願景、價值與策略，以及分析個案公司背景、產業環境及競爭優劣，修正策略方向，進而設計與策略整合之平衡計分卡，並針對所設立之策略性議題與目標，設計衡量指標與策略性行動方案。此外，也給予相關建議以供個案公司在未來導入時之參考。 / The Balance Scorecard is the management tool which combines strategy management, performance management and organization communication. It provides managers an alternative evaluation system toward operating and sales performance of an organization rather than financial index, helps them to focus on strategies integration and put them into action. Although the concept of Balance Scorecard has been adopted world widely, most of enterprises have only paid attention on the measures but strategy alignment. The case study illustrates the design of Balance Scorecard on Company A through analyzing its mission, value, vision, strategies, company’s background, industry competition, comparative advantages and disadvantages. Besides, for the problem which might encounter after adoption, the study also provides relevant suggestions to Company A as a reference.
| Identifer | oai:union.ndltd.org:CHENGCHI/G0098380019 |
| Creators | 胡苾忻 |
| Publisher | 國立政治大學 |
| Source Sets | National Chengchi University Libraries |
| Language | 中文 |
| Detected Language | English |
| Type | text |
| Rights | Copyright © nccu library on behalf of the copyright holders |
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