旅遊手機應用程式創業計畫 / This is a business plan of travel planning app that will be launched bilingual, Mandarin and English, focusing on its first target market—Taiwan. The world travel market had a total contribution of GPD over 9.5% in 2013, as for Taiwan the travel market GDP contribution had reached 5.3% in the same year. According to World Travel & Tourism Council (WTTC), the travel market will continue the growth at 4% year by year. As for Taiwan, estimation of travel market will increase 3.6% until 2020.
The mobile device has dominated the market since 2012 when smartphone/tablet market share was 70% against 30% of desktop/portable PC and will continue a 15% growth until 2017, according to IDC report. Current major mobile app categories are gaming, social medial and messaging apps. Mobile travel app market share is still low. Considering more tendency that travelers rely on mobile technology and the growing travel market, this report will discuss and find a strong competing position for the travel planning app startup. From finding the right segment, targeting the real stakeholder and position its value proposition. This report will also so cover how it make revenue to be real and a forecast until year 2020.
Keywords: Mobile travel, Taiwan travel, Travel app, Mobile app), Travel market
| Identifer | oai:union.ndltd.org:CHENGCHI/G0101933029 |
| Creators | 張殷綺, Chang, Iris |
| Publisher | 國立政治大學 |
| Source Sets | National Chengchi University Libraries |
| Language | 英文 |
| Detected Language | English |
| Type | text |
| Rights | Copyright © nccu library on behalf of the copyright holders |
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