產業變遷快速而詭異的今日，掌握未來的能力成為產業經理人重要的本領。因此本論文主要在於以家電產業做研究對象，探索昔日產業典範並進而引為洞悉產業未來發展的走向並提前因應或創造產業趨勢的方法。研究發現如下：
一、典範精煉力量來自製造效率的追求、上下游議價力的建立、法規的限制以及技術標準的建立。其中上游議價力來自關鍵零組件的控制，下游議價力的建力來自消費者使用習慣的培養。
二、典範轉移力量在價值、效率、能耐、結構、體系、同形上都存在典範轉移力量，也就是說廠商在各構面上的作為都有可能推動典範改變。但值得注意的是其最根本力量多來自較高層競技場如體系的合作、社會規範同形的改變、環境風險的出現等。
三、典範移轉的局部軌跡包括以下三者：
1.研發能耐的累積須要製造效率為前提
2.製造能耐與代理活動型體系有正向循環關係
3.策略異質與能耐有共生關係
四、典範移轉的整體軌跡從廠商累積能耐開始，順應顧客偏好同形提供價值，而在擴大規模的方法上有兩種做法1.提高製造效率 2.以體系力量擴大規模。從而建立結構地位。而在建立結構地位上則有３種方法：1.關鍵零組件控制 2.建立使用者依賴 3.建立技術標準同形。從而利用既有能耐開發新產品進行異質動作以擴大規模範疇，進行下一階段的體系規模、範疇循環。
五、產業價值鏈所遞送價值的質與量的改變是影響廠商作為的一大主因。
1.當產業遞送價值平均值低、變異數大時，消費者重視服務價值、品牌形象。
2.當產業遞送價值平均值升高，消費者重視產品價值在品牌形象、高品級。
3.當產業遞送價值變異數變小時，消費者重視價格低廉。
4.當產業遞送價值數增加時，產業將在陳列展售方式上發生變革，例如賣場面積變大、陳列價值種類增加。 / The ability of predicting the future in the turbulent environment is more and more important. The topic of the thesis is to explore the induxtry paradigm and recognize its paradigm shift and the trajectory and force of paradigm shift, furthermore, to find out evolutionary rules of industry.
1. The paradigm enhancing force comes from pledging for productive efficiency, the building process of bargaining power of buyers and suppliers, the forming of technical standard, the regulation and deregulation. To build supplier bargaining power is to control the core components, to build buyer bargaining power is to create the users' habit.
2. The paradigm destroying force comes from each dimension of value, efficiency, capability, structure, network, isomorphism. The more powerful force comes form the more latter dimension.
3. The trajectory of paradigm shift includes the following:
a. To create research capability must based on productive efficiency.
b. There is increasing return between the production capability and the agent activity network.
c. Heterogeneous Strategy and the capability must cooperate to survive and success.
4. Chandler's Scale and Scope must revise as Network Scale and Scope. Films leverage its capability to a niche market and scale up by scale or network, then the film win a position of that market, the develop other derivative products and enter another industry, which completes a network scale and scople cycle.
5. The evolutionary rule of industry is measured by two dimensions: the quality and quantity of the delivered value in a industry.
a. When the quantity goes up, the distribution channel of the industry will change with larger browsing space and more options to make decision.
b. When the quality goes up, the average is still low but the deviation is large, the films will use brand equity and better product reliability to attract consumers. Then the average goes up, but the deviation is still large, the films maintain its brand equity and lure consumers by upper grade products. Then the deviation goes down, in the period, the procuct in the industry becomes a kind of commodity, and the only way to competitive is cutting price.
| Identifer | oai:union.ndltd.org:CHENGCHI/B2002002043 |
| Creators | 蔡忠旺, Tsai, Chung-Wang |
| Publisher | 國立政治大學 |
| Source Sets | National Chengchi University Libraries |
| Language | 中文 |
| Detected Language | English |
| Type | text |
| Rights | Copyright © nccu library on behalf of the copyright holders |
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