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幼稚園運用藍海策略與創新經營之研究

本研究旨在探究幼稚園園長藍海策略知覺與幼稚園創新經營之關係。本研究方法為文獻分析法、問卷調查法及訪談法,問卷調查樣本以宜蘭縣、基隆市、台北市、台北縣、桃園縣公私立幼稚園園長為研究對象,共600人,樣本回收350份,回收率達58.3%;樣本可用349份,可用率達58.1%。研究工具包含採用自編之「幼稚園園長藍海策略知覺調查問卷」、「園所創新經營調查問卷」。本研究統計方法為描述性統計、t考驗、單因子變異數分析、皮爾森積差相關分析、多元逐步迴歸分析、結構方程模式(SEM)分析及內容分析等方法進行分析討論。根據研究結果與分析後歸納之研究結論如下:
一、幼稚園園長藍海策略知覺含聚焦願景以重建市場邊界、超越現有需求、克服組織障礙、執行納入策略。
二、幼稚園創新經營含前瞻思維、開放多元、品質卓越、持續改進、容忍錯誤、發展特色。
三、幼稚園園長藍海策略知覺的得分程度佳,並以「超越現有需求」課程得分最高,而「克服組織障礙」課程得分最低。
四、幼稚園創新經營的現況得分程度佳,並以「開放多元」能力表現最佳,以「發展特色」能力得分最低。
五、園長背景變項中,園所規模、園所性質、園長年齡、最高學歷、園長年資在幼稚園園長藍海策略的知覺差異達顯著水準。
六、園長背景變項中,園所規模、園所性質、園長年齡、園長年資對幼稚園創新經營的情況差異達顯著水準,但最高學歷未達顯著差異。
七、幼稚園藍海策略知覺得分高分組者,在幼稚園創新經營得分顯著優於中、低分組;幼稚園園長藍海策略知覺得分中分組者,在幼稚園創新經營得分顯著優於低分組。
八、幼稚園園長藍海策略知覺與永續領導能力間呈顯著正相關。
九、幼稚園園長藍海策略知覺對幼稚園創新經營具有高度預測力,且以克服組織障礙原則最具有預測力。
十、幼稚園園長藍海策略知覺對幼稚園創新經營的模式經驗證後適配度佳,具有顯著影響力。
最後,本研究依研究結果分別提出以下建議:
壹、對教育行政機關的建議
一、舉辦幼稚園經營相關之研習活動
二、調整公立幼稚園經費使用方法
三、國小附設幼稚園行政獨立
貳、對幼稚園園長的建議
一、加強自身在創新經營之「發展特色」能力
二、園長使用引爆點領導以克服組織障礙
三、園長重新檢討園所成本結構 / The main purpose of this research is to study of relationship of kindergarten principal’s Blue Ocean Strategy senses and innovation management of kindergarten. The research methods used was literature review, questionnaires investigation, and interview. The research instrument was distributed to 600 kindergarten principals in Yilan County, Keelung City, Taipei City, Taipei County, Taoyuan County and 349 valid samples were used in this study.
The data obtained was interpreted using descriptive statistics, t-test, one-way ANOVA, Scheffé posteriori comparison, Pearson’s product-moment correlation, Multiple Regression and SEM model through the use of LISREL 8.71, and content analysis. The conclusions drawn from the study were as follows:
1. The kindergarten principal’s Blue Ocean Strategy sense includes: focusing on big picture, not the number to reconstruct market boundaries;reaching beyond existing demand;overcoming key organizational hurdles ;building execution into strategy.
2. The kindergarten innovation management includes: foresighted and thoughtful, open and diversified, quality and excellent, continuing and improving, charity and tolerance, development and feature.
3. The kindergarten principal’s Blue Ocean Strategy sense “reaching beyond existing demand” rank first and “overcoming key organizational hurdles” rank last.
4. The kindergarten innovation management received a positive outcome and “open and diversified” rank the highest, “development and feature” rank last.
5. The kindergarten principals’ kindergarten size, kindergarten type, age, highest educational degree, year in service has significant difference on kindergarten principal’s Blue Ocean Strategy senses.
6. The kindergarten principals’ kindergarten size, kindergarten type, age, , year in service have significant difference on kindergarten innovation management. But kindergarten principals’ highest educational degree do not have significant difference.
7. Kindergarten principals who got high score on the Blue Ocean Strategy senses were gotten better score in the kindergarten innovation management than low and middle ones, who got middle score on the Blue Ocean Strategy senses, were gotten better score in the kindergarten innovation management than low ones.
8. The Blue Ocean Strategy senses for a kindergarten principal is positively correlated with the kindergarten innovation management.
9. The Blue Ocean Strategy senses for a kindergarten principal could positively predict kindergarten innovation management.
10. The model of the Blue Ocean Strategy senses to kindergarten innovation management for a kindergarten principal is proper.
In the last, based on the research results, the researcher propose some suggestions for “Educational Administrative Agencies” and “principal of kindergartens”, hoping to benefit the of the kindergarten principal preparation systems in the future.

Identiferoai:union.ndltd.org:CHENGCHI/G0095157005
Creators李于梅
Publisher國立政治大學
Source SetsNational Chengchi University Libraries
Language中文
Detected LanguageEnglish
Typetext
RightsCopyright © nccu library on behalf of the copyright holders

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