電子業在近20年來在台灣蓬勃發展，不論是上游的晶圓廠，IC設計，中游的半導體製造業，乃至於下游的電子產品製造業，在全球市場裡皆佔有一席之地。在整個產業鏈之中，半導體製造業在2008年的銷售額達到255 Billions,其中半導體通路商就佔全部銷售額的30%以上，半導體通路商在產業鏈中的地位是相當的重要。
半導體零組件通路商在整個產業鏈扮演著何種角色呢？半導體零組件通路商必然能對上游供應商與下游的電子製造業提供價值，並且具有其競爭優勢，以存活在這競爭的產業，因此本研究採用個案分析方式針對亞洲最大的半導體通路商與日系半導體通路商進行研究探討，主要的研究發現有：
1. 以實際量化的方式半導體電子零件通路商對供應商與客戶的價值。
2. 從半導體產品價值鏈依不同類型供應商/通路商/客戶歸納通路商的策略類型為規模經濟型、技術本位型以及特殊關係型。
3. 規模經濟型、技術本位型以及特殊關係型三種不同類型的通路商所具備的競爭優勢。
4. 在動態的環境下，不同類型的代理商如何跨足其他類型的通路商，並且從成功案例之中了解其策略為何。 / In the past 20 years, Electronics industry flourishing in Taiwan, from the upstream wafer manufactory, IC design, to the middle reaches of the semiconductor manufacturing, as well as in the downstream electronic products manufacturing, both in the global market place. In the whole semiconductor supply/demand chain, the semiconductor manufacturing industry in 2008 achieved sales of 255 Billions, in which the semiconductor distributors accounted for more than 30% of total sales. This shows the important of semiconductor distributors in the semiconductor industry.
What is role of distributors in the industry? Distributors must be able to provide value to upstream suppliers and downstream customer – the electronic manufacturing industry, and has its competitive edge to survive in this competitive industry.
So this study used case study approach targeting the largest semiconductor distributors in Asia and the Japanese semiconductor distributor to conduct research into, the main findings are:
1. Practical way to quantify the value of semiconductor distributor to the supplier and customer.
2. Base on different types of suppliers / distributors / customers to induction distributors strategy type of the semiconductor value chain. As “Economies of scale”, “Technology-based model”, and “Special relationship”.
3. The competitive advantage of “Economies of scale”, “Technology-based model”, and “Special relationship”.
4. In a dynamic environment, how the different types of agents to branched out into other types of distributors? And identify the strategy from the success stories.
| Identifer | oai:union.ndltd.org:CHENGCHI/G0963800351 |
| Creators | 陳嘉信 |
| Publisher | 國立政治大學 |
| Source Sets | National Chengchi University Libraries |
| Language | 中文 |
| Detected Language | English |
| Type | text |
| Rights | Copyright © nccu library on behalf of the copyright holders |
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