本研究以一家具代表性,台灣通訊產業後進之中小企業廠商為例,在2000年網路泡沫前後期間,其公司經營及產品開發之資料結果為樣本;探討通訊產品開發團隊所需之關鍵核心能耐、互補性資產之建構以及獲得的方法。並研究在產業後進地區的企業,居於可獨享性弱的環境中,如何透過多角經營之模仿、複製等手段吸收先進者的核心能耐,以有限的資源、正確的定位、挑選合適的切入點,在全球通訊產品市場上,奮力成長佔有一席之地。 / In this study, uses a market-trailing communication product development company in Taiwan as an example. During the Internet bubble period (around year 2000), explore the telecommunication product development team required various key core competence, complementary assets, and access to the construction of products. And to study such market-trailing competitor in global industry, how the operation of the company’s polyhedron strategy impacts revenue and market share, such as copying and other means to absorb the advanced core competence of leading products; the correct product positioning; and selection of suitable entering point in the global communications market place.
Identifer | oai:union.ndltd.org:CHENGCHI/G0095932075 |
Creators | 蔡明仁, Tsai, Ming Jen |
Publisher | 國立政治大學 |
Source Sets | National Chengchi University Libraries |
Language | 中文 |
Detected Language | English |
Type | text |
Rights | Copyright © nccu library on behalf of the copyright holders |
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