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商業智慧應用於矽智財產業交易模式決策之研究-以E公司為例

全球半導體產業歷經了三階段變革,產生了一個新興事業-SIP產業。SIP屬於知識經濟,交易過程所牽涉的內、外部資料相當龐大,僅憑決策主管過去的經驗或是本身的直覺是不夠的。因此當前產業界最需要的就是能將大量的資料進行即時的分析,幫助訂定最佳方案的決策方案,創造最大利益。

本論文基於個案公司矽智財交易模式決策支援的觀點,分析矽智財交易決策牽涉的內、外部資料類型;此外以商業智慧的角度來思考,將矽智財交易模式決策相關資料以資料倉儲架構的方式彙整起來,協助業者進行更進一步的分析及應用。經過研究者對個案公司交易模式的深入探究,本研究將影響SIP技術買賣評價以及交易模式決策之因素分成四大構面,每個構面亦由許多細項因素所組成,總數約四十項左右。接著,本研究整理個案公司「交易模式決策之資訊需求」將其分為四大維度,再依據「維度之資訊需求」細分成十個子維度,建立一雪花綱目(snowflake schema)結構的資料倉儲,提供各項決策事實量值。

本研究釐清了個案公司對SIP產品交易模式決策需求,並蒐集SIP產品交易流程,探討矽智財交易所需要的內部與外部資料類型,整合矽智財交易各個資訊系統資料庫,建構商業智慧所需的資料倉儲,作為個案公司進行交易模式決策及建立商業智慧的理論與實務基礎。希望透過商業智慧系統的建置,協助個案公司訂定最有利的交易決策。 / Global semiconductor industry has gone through three steps revolution; it created a new business industry – SIP business. SIP business belongs to Knowledge Economy; SIP transaction involves huge internal and external information. It’s insufficient if the transaction is based on previous experience and personal instinct. Therefore, the most important thing for SIP industry is to promptly analysis the huge data and help to setup the best strategy and create maximum benefits.

Based on the studied company SIP transaction model, this thesis analysis the involved internal and external information for SIP transaction strategy made. In addition, using data warehouse from Business Intelligence perspective to compile SIP transaction strategy related information helps SIP companies do further analysis. Through the deep research of the studied company transaction mode, author divides the SIP technology value evaluation and transaction model into four directions. Each direction consists of many detailed factors, total are around forty factors. This research arranges the studied company’s transaction mode required information and divides into four dimensions, furthermore, according to the needs of each dimensions detailed breakdown to 10 sub-dimensions and establish a snowflake schema data warehouse structure, providing data for strategy making.

This research verifies the studied company SIP transaction mode, collects SIP transaction flow, studies the SIP transaction needed internal and external data, integrates each Information data base of SIP transaction and construct Business Intelligence needed Data Warehouse , to become the theory and execution reference of the transaction mode and Business Intelligence establishment for the studied company. Hopefully, by use of the establishment of Business Intelligence could assist the studied company stipulate the most beneficial business model.

Keyword: Silicon Intellectual Property, Business Intelligence, Data Warehouse

Identiferoai:union.ndltd.org:CHENGCHI/G0095356031
Creators張維
Publisher國立政治大學
Source SetsNational Chengchi University Libraries
Language中文
Detected LanguageEnglish
Typetext
RightsCopyright © nccu library on behalf of the copyright holders

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