我們考慮連鎖商店有兩個不同的網路效果：地理位置的網絡與不同連鎖品牌之間的效果。在給定的道路結構下，我們去計算不同商店之間的距離，在這些不同的距離下，可以得出每連鎖品牌的單位矩陣，由這個矩陣去判別不同連鎖品牌之間，互相影響的效果與需求。最後我們得出均衡下的利潤與價格，以及討論均衡價格如何被網路效果影響。 / We consider a chain store model involving two levels of networks: the geographic street networks and the chain store networks. We then calculate each shop's geographic distances between other shops, for a given street network. The distances, together with the chain store identity matrix, will determine the cross-shop substitution effects in each shop's demand function. We characterize the equilibrium price, and discuss how the prices are affected by these two networks.
| Identifer | oai:union.ndltd.org:CHENGCHI/G1042580191 |
| Creators | 黃靖凱, Huang, Jing-Kai |
| Publisher | 國立政治大學 |
| Source Sets | National Chengchi University Libraries |
| Language | 英文 |
| Detected Language | English |
| Type | text |
| Rights | Copyright © nccu library on behalf of the copyright holders |
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