本研究以台灣民宿產業之部落格內容資訊為研究對象，探討價格費用狀況對於台灣民宿產業消費者對部落格內容資訊喜好程度的影響程度以及不同類型的消費者對於收費狀況與其他部落格內容資訊屬性的權衡關係。首先利用集群分析將全體樣本區隔成成本屬性導向群以及資訊追求屬性導向群，再以出生地以及職業為事前區隔變數，將全體樣本區隔成台灣族群、港澳族群、學生族群以及非學生族群，進而探討全體樣本以及各集群對於部落格內容資訊屬性的相對重視程度以及各內容資訊屬性間的權衡關係。
經由統計分析，本研究有以下主要結論：
一、 全體樣本而言其部落格內容資訊喜好順序為美食和商圈資訊>房間內配套資訊介紹>景點資訊介紹>房間主題資訊介紹>民宿外觀資訊介紹>平均一人入住一天的消費價格1000元新台幣>平均一人入住一天的消費價格1800元新台幣>平均一人入住一天的消費價格3000元新台幣。
二、 就平均一人入住一天的消費價格3000元新台幣而言，如果部落格內容資訊的組合有辦法提供其所需要的美食和商圈資訊、房間內配套資料介紹、景點資訊介紹、房間主題資訊介紹以及民宿外觀資訊介紹則有可能吸引到整體樣本群、資訊追求屬性導向群、港澳族群以及非學生族群。
三、 就平均一人入住一天的消費價格1800元新台幣而言，如果部落格內容資訊有辦法提供其所需要的美食和商圈資訊、房間內配套、景點資訊、房間主題、民宿外觀介紹則有可能吸引到成本屬性導向群以及台灣族群進行消費。針對整體樣本群、資訊追求屬性導向群、港澳族群以及非學生族群，部落格不見得需要提供全部的資訊才能夠吸引這些族群進行消費。 / In this study, the blog information from the industry of Bed & Breakfast in Taiwan would be the subject. This study is going to analysis the impact of price to the consumers’ preference about the blog information from the industry of Bed & Breakfast in Taiwan and the different type consumers’ trade-off between various price and the blog information. At first, the study will divide the whole samples into the cost oriented group and the pursuing information oriented group. After that, the study will utilize birth place and occupation as the pre-segmenting factors. The whole samples will be segmented into Taiwan group, Hong Kong and Macau group, Student group and non-Student group and then going to discuss the trade-off between various price and the blog information among the whole samples and different groups.
After the statistics analysis, the main conclusions in this study are listed as below:
1. For the whole samples, the blog information of preference order is Gourmet and Shopping area>introduction of interior facility>scenery>the theme of room design>1000NT for lodging fees per night>1800NT for lodging fees per night>3000NT for lodging fees per night
2. For those Bed & Breakfast which lodging fees per night is 3000NT, the whole samples ,the pursuing information oriented group, Hong Kong and Macau group and non-student group are willing to pay 3000NT per night to lodge only if the blog can offer all the satisfied information.
3. For those Bed & Breakfast which lodging fees per night is 1800NT, the whole samples , the cost oriented group, the pursuing information oriented group, Taiwan group, Hong Kong and Macau group and non-student group are willing to pay 1800NT per night to lodge only if the blog can offer all the satisfied information.
| Identifer | oai:union.ndltd.org:CHENGCHI/G0102363113 |
| Creators | 黃偉濤, Vong Wai Tou |
| Publisher | 國立政治大學 |
| Source Sets | National Chengchi University Libraries |
| Language | 中文 |
| Detected Language | English |
| Type | text |
| Rights | Copyright © nccu library on behalf of the copyright holders |
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