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Steps towards transformative consumer research practice: a taxonomy of possible reflexivities

No / The aim of ACR 2005 has been articulated by the organisers as the promotion and dissemination of consumer research `for¿ consumers. This call asks for transformative consumer research raising the issue that `Historically, the organization¿s research has been impelled by the theoretical and substantive interests of academics¿. It is on this point that this paper acts to transform arguing that a transformative ethic should be enacted though consumer research praxis. To achieve this it presents worked examples of the practice of reflexivity in consumer research developing a taxonomy of `possible reflexivities¿, and discusses their possibilities for transformation of the consumer research process.

Identiferoai:union.ndltd.org:BRADFORD/oai:bradscholars.brad.ac.uk:10454/4159
Date January 2006
CreatorsBettany, Shona M.M., Woodruffe-Burton, H.
Source SetsBradford Scholars
LanguageEnglish
Detected LanguageEnglish
TypeOther, No full-text in the repository
Relationhttp://www.acrwebsite.org/volumes/v33/v33_10370.pdf

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